6 Tips for Blogging for SEO in WordPress

If your blog posts aren’t getting the traffic you expect you may be missing simple steps that will help search engines find and rank your posts. We’ve all heard that content is king, but getting that content found and indexed doesn’t happen magically. If this is you, try incorporating some of these strategies when blogging for SEO (Search Engine Optimization.)

Blogging for SEO: Use a WordPress Plug-In

If you’re using WordPress.org you have the option to add plug-ins to your blog to increase the functionality. The Yoast SEO Plugin is an excellent plug-in for optimization and very user friendly. Once you’ve installed the plug-in you’ll see an easy to use interface at the bottom of every post and page. Make use of this plug in to fill in the fields with your keyword optimized title, description, which is what Google displays under the search results, and your target keywords. The plug-in will examine your post and tell you what’s missing, such as alt tags and headers. It will also examine it for readability and give you a score. Try to go for green each time.

Even if you’re using WordPress.com and don’t have access to an SEO plug in, there are still plenty of things you can do to on page to optimize your blog posts.

Make Use of Your Post Title when Blogging for SEO

The post title is what will display in your browser title bar as well as determine the URL of your post. To make sure the search engines can understand the content of your article include your target keywords in your post titles. For example, if you’re writing an article about the weather in Phoenix, Arizona you’ll want to make sure to include “weather, Phoenix, and Arizona” in your title. Seems simple enough!

Use Header Tags in your Formatting

Search engines read the text surrounded by a header tag before they read normal text. Make use of these formatting options and include keywords in the text formatted with them. Here’s where you format text using header tags:

header tags

Optimize Your Images for SEO

Search engines aren’t that great at reading or interpreating images. When adding photos or graphics to your blog posts make sure to fill in the Title and Alternate Text field in the image options section. Not only are you adding valuable text to your images for the search engines but you are also helping those using a screen reader understand the visual elements of your posts. You might start seeing traffic from Google Image Search after you add these tags. Of course, by now it goes without say to include keywords in those alternate text descriptions. Here’s where both versions of WordPress provides these options:

Image options

Use Outbound and Internal Links for SEO

Link to other quality articles within your own blog. Search engines give higher credibility to these links. If you’re linking to an outside resource make sure to wrap that link with text that the search engine will read as pertinent to the post. Note: using “click here” as a link does not accomplish your goal. The search engine cannot associate “click here” with any relevant content. Instead, use “Click here for more about the weather in Phoenix, Arizona” as your link text. Doing that will keep your users happy and increase the odds that the search engines will rank your post accordingly.

These are just a few of the SEO tips for blogging. Do you have suggestions for improving the SEO of blog posts? Leave them below!

8 thoughts on “6 Tips for Blogging for SEO in WordPress

  1. Sue, nicely put article that is succinct. There are times I’m trying to figure something out but folks tend to slather their articles with so many words that it gets hard to sometimes find the tree that you’re looking for in the forest… so to speak. Thanks for the insights.

    Question though… in regards to keywords for your article, what’s the best way to really annotate them in title and article body? Uppercase? Double quotes? Or is just being consistent in how one earmarks an article keyword the best approach?

    I only ask because I run an eclectic blog though I think that’s hurting my ranking, I am a stubborn creature.

    Thanks for your time! -Bruce

    1. Bruce,
      Thanks for your comment. Search engines read blog titles first so it is important that your title contain keywords for your article. For example, if you’re talking about freight shipping then your article should include those words in the title. In the body, header tags are given increased importance along with bold text and anchor text in links. There is no SEO value in all caps that I’m aware of.

      An eclectic blog can work if there’s enough content to support each topic and category. Like you did here, make sure to comment on other blogs to get noticed. You’ll get there!

  2. Great how-to on optimizing your blog! I also run more of a potpourri type blog, since I always felt I would get bored writing on any one topic for an extended period of time. I understand I’ll probably never make money or anything with it, but these tips can help my blog find a few more eyeballs! Thanks

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.