The Difference Between Passive, Aggressive and Assertive Behavior

Do you know the difference between passive, aggressive, and assertive behavior? Many of the questions and comments I receive from women are around understanding the difference between passive, aggressive, and assertive behavior. Often when women try to be assertive, they can be accused of being aggressive, when the same behavior in a man would be … More The Difference Between Passive, Aggressive and Assertive Behavior

Top Six Marketing and Leadership Books that Influenced Me

There are a lot of marketing, social media, and leadership books out there, and trust me, they aren’t all good. If you’re getting started in any of these fields, or if you’ve recently been promoted to a leadership role, let me cut through some of the noise for you and recommend some solid books with … More Top Six Marketing and Leadership Books that Influenced Me

Body Language in the Workplace: How to Project Confidence

Did you know people believe your body language more than the words you say? Studies show that your words make up only 7 percent of the message you send and the rest is non verbal, a combination of what they see and the tone you use. If your body language is sending a conflicting message, … More Body Language in the Workplace: How to Project Confidence

Mistakes Women Make in the Workplace That Hold Them Back

Although things are improving, women continue to be underrepresented at every level in the workplace. A 2019 study by Women in the Workplace shows that women hold only 21 percent of C-Suite level positions and 38 percent of management positions. Much of this is due, of course, to bias, both conscious and unconscious, at every … More Mistakes Women Make in the Workplace That Hold Them Back

How to Take Leadership of your Company’s Social Media Strategy

One of the most challenging aspects of running social media for a large organization can be coordinating and facilitating communications between departments in the company. It’s easy for the social media manager to become siloed, or, if you don’t have buy-in from all departments, it can be difficult or impossible to get the information you … More How to Take Leadership of your Company’s Social Media Strategy

Four Easy Ways to Improve Your Email Communications

Words have power. The words you choose can either bring strength to your communication or dilute it, removing power and lessening the impact. Very often we choose, either deliberately or subconsciously, words that undermine our own messaging as a way to be “polite” or “less threatening.” Instead, we end up being taken less seriously, or … More Four Easy Ways to Improve Your Email Communications

How to Work With a Social Media Manager

Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Choose the Right Person for your Social … More How to Work With a Social Media Manager