As we wind down 2019, I, like always, resolve to read more in the coming year. If you’re looking to do the same, I’m sharing my own list of books I read, and recommend, in 2019 in no particular order. Note: I joined a ladies’ book club this past year, so many of the titles … More 2019 Book Recommendations
Yesterday we all watched in horror as the beautiful Notre Dame Cathedral in Paris burned. The world gathered around their computers, their phones, their television screens, to share in this horrific experience. I’ve traveled to Paris twice in the last decade, and I quickly rooted through my photos to share my memories in solidarity. I … More Marketers Please Stop Using Tragedy to Promote Yourself
When I started managing social media for business a decade or so ago the landscape was very different. Then, businesses weren’t sure if social media was just a fad or a serious tool to be managed by professionals. Companies that were using social media were often relegating the task to their intern or adding it … More 21 Social Media Manager Interview Questions
It’s been a tough time for social media marketing in the recent past. We’ve seen a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around Facebook like wildfire. Twitter spent its summer hitting the delete button, deleting … More Social Media Marketing Today: Why Trust is the New Black
I live my life in social media, so when I’m off duty and traveling I go through the same argument in my head. How much should I share? There’s the school of thought that says, don’t brag about your vacations on social. You know the cliche – bare feet on the sand on Instagram. But … More Social Media Travel Tips
Dealing with customer complaints as they arise is an important part of maintaining your brand’s reputation. Consumers are twice as likely to share a bad customer service experience than they are to share a positive one, according to the American Express Global Customer Service Barometer. When dealing with complaints, keep the following in mind to … More Complaining Customers and Social Media: How to Make Them Happy Again
Former St. Louis Cardinals manager sued Twitter in June of 2009 after he discovered a fake account in his name, according to ESPN. The lawsuit arose when Tweets from the fake account were posted about the Cardinals losing two out of three games in April of that year, and making it home “without one drunk … More Social Media Impersonation: Don’t Become A Victim
You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also sports fanatic with a love of gardening. You’re a marketing professional with strong political views and a love of cooking and great food. You’re an office assistant trying to break into the music business … More The Answer to Setting up Multiple Social Media Profiles
I’m often tasked with growing a social media audience, from the ground up, with no budget. Sound familiar? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do to get your social … More How to Build a Social Media Following When You Have No Budget
This is the big one -the big question with which so many social media teams struggle. How to you measure social media? Likes? Follower growth? Shares? Talking About Us metrics? That depends on what you want to accomplish. Here are my thoughts – the short version. Incentivize the Behavior You Want If you are after … More 4 Ways to Measure Social Media ROI
