Mistakes Women Make in the Workplace That Hold Them Back

Although things are improving, women continue to be underrepresented at every level in the workplace. A 2019 study by Women in the Workplace shows that women hold only 21 percent of C-Suite level positions and 38 percent of management positions. Much of this is due, of course, to bias, both conscious and unconscious, at every … More Mistakes Women Make in the Workplace That Hold Them Back

Four Easy Ways to Improve Your Email Communications

Words have power. The words you choose can either bring strength to your communication or dilute it, removing power and lessening the impact. Very often we choose, either deliberately or subconsciously, words that undermine our own messaging as a way to be “polite” or “less threatening.” Instead, we end up being taken less seriously, or … More Four Easy Ways to Improve Your Email Communications

Marketers Please Stop Using Tragedy to Promote Yourself

Yesterday we all watched in horror as the beautiful Notre Dame Cathedral in Paris burned. The world gathered around their computers, their phones, their television screens, to share in this horrific experience. I’ve traveled to Paris twice in the last decade, and I quickly rooted through my photos to share my memories in solidarity. I … More Marketers Please Stop Using Tragedy to Promote Yourself

Social Media Marketing Today: Why Trust is the New Black

It’s been a tough time for social media marketing in the recent past. We’ve seen a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around Facebook like wildfire. Twitter spent its summer hitting the delete button, deleting … More Social Media Marketing Today: Why Trust is the New Black

Complaining Customers and Social Media: How to Make Them Happy Again

Dealing with customer complaints as they arise is an important part of maintaining your brand’s reputation. Consumers are twice as likely to share a bad customer service experience than they are to share a positive one, according to the American Express Global Customer Service Barometer. When dealing with complaints, keep the following in mind to … More Complaining Customers and Social Media: How to Make Them Happy Again

The Answer to Setting up Multiple Social Media Profiles

You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also sports fanatic with a love of gardening.  You’re a marketing professional with strong political views and a love of cooking and great food. You’re an office assistant trying to break into the music business … More The Answer to Setting up Multiple Social Media Profiles