<Begin Rant> I receive dozens of unsolicited emails, phone calls and LinkedIn messages every week, and they all seem to have the same tone. Personalized, urgent call to action or subject line. Overly friendly approach. “Hey Sue this is John again from XYZ company getting back with you about XYZ product” as if I’d reached … More #SalesFail |Stop Sending Your Automated Marketing Strategy to Me
Yesterday we all watched in horror as the beautiful Notre Dame Cathedral in Paris burned. The world gathered around their computers, their phones, their television screens, to share in this horrific experience. I’ve traveled to Paris twice in the last decade, and I quickly rooted through my photos to share my memories in solidarity. I … More Marketers Please Stop Using Tragedy to Promote Yourself
I’ve spent two days in customer service hell. I’ve been handed off to machines before reaching a human, and the humans I did reach did not have the resources or information to assist me, their customer. Let me rant for a moment. Spectrum Customer Service Fail After Spectrum indicated on their automated phone system that … More Customer Service: Please Be a Human!
When I started managing social media for business a decade or so ago the landscape was very different. Then, businesses weren’t sure if social media was just a fad or a serious tool to be managed by professionals. Companies that were using social media were often relegating the task to their intern or adding it … More 21 Social Media Manager Interview Questions
2018 was a tough year for social media marketing. In September we learned of a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around Facebook like wildfire. Twitter spent its summer hitting the delete button, deleting tens … More Social Media Marketing in 2019: Why Trust is the New Black