I’ve spent two days in customer service hell. I’ve been handed off to machines before reaching a human, and the humans I did reach did not have the resources or information to assist me, their customer. Let me rant for a moment. Spectrum Customer Service Fail After Spectrum indicated on their automated phone system that … More Customer Service: Please Be a Human!
When I started managing social media for business a decade or so ago the landscape was very different. Then, businesses weren’t sure if social media was just a fad or a serious tool to be managed by professionals. Companies that were using social media were often relegating the task to their intern or adding it … More 21 Social Media Manager Interview Questions
2018 was a tough year for social media marketing. In September we learned of a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around Facebook like wildfire. Twitter spent its summer hitting the delete button, deleting tens … More Social Media Marketing in 2019: Why Trust is the New Black
In an announcement made today Instagram will, finally, allow social media managers to schedule posts to the network. … More Instagram Finally Allows Businesses to Schedule Posts
Recently a friend asked me for suggestions for using social media for community events, specifically a local, community-based rowing crew club in which she and her children are involved. Her goals: more exposure, promote programs, increase interest in membership. Her audience, junior high and high school students and their parents. They were using Facebook, Twitter, … More 7 Ways to Use Social Media for Community Events