Fundraising on Social Media: Top Scheduling, Analytics, and Design Tools

Many non-profits are struggling with pivoting to online fundraising as their traditional events and methods of fundraising are cancelled. In this three part, “Outside the Box, Fundraising on Social Media” series, Kristi Fickert from 30 Lines Marketing and I share top fundraising and social media tools, as well as getting started with a content plan … More Fundraising on Social Media: Top Scheduling, Analytics, and Design Tools

Fundraising on Social Media: Top Tools for Collecting Donations

It’s becoming increasingly difficult for non-profits to be successful using traditional methods of fundraising, such as large, in-person events, dinners, auctions, etc. In most of our communities, our non-profits are struggling. In light of this, our local county foundation asked Kristi Fickert, Senior VP of Engagement and Growth from 30 Lines Marketing, and me to … More Fundraising on Social Media: Top Tools for Collecting Donations

Mistakes Women Make in the Workplace That Hold Them Back

Although things are improving, women continue to be underrepresented at every level in the workplace. A 2019 study by Women in the Workplace shows that women hold only 21 percent of C-Suite level positions and 38 percent of management positions. Much of this is due, of course, to bias, both conscious and unconscious, at every … More Mistakes Women Make in the Workplace That Hold Them Back

Four Easy Ways to Improve Your Email Communications

Words have power. The words you choose can either bring strength to your communication or dilute it, removing power and lessening the impact. Very often we choose, either deliberately or subconsciously, words that undermine our own messaging as a way to be “polite” or “less threatening.” Instead, we end up being taken less seriously, or … More Four Easy Ways to Improve Your Email Communications

How to Get Authorized to Run Political Ads on Facebook

Since the most recent election, Facebook has strengthened the authorizations required to run ads for social issues, elections or political campaigns. The ultimate goal of these authorizations is to prove you are a citizen of the country in which the issue is being debated and that you are authorized to run ads on the page’s … More How to Get Authorized to Run Political Ads on Facebook

Is Blogging for Business and Marketing Still a Thing?

In a recent article by Vox about the acquisition of Tumbler by WordPress, I was surprised to learn that the experts interviewed feel that blogging for business and marketing, particularly on WordPress, is “quaint and “feels like 100 years ago.” Anil Dash, CEO of Glitch and one of the first employees of WordPress’s old-school blogging competitor LiveJournal, … More Is Blogging for Business and Marketing Still a Thing?