UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?
As we wind down 2019, I, like always, resolve to read more in the coming year. If you’re looking to do the same, I’m sharing my own list of books I read, and recommend, in 2019 in no particular order. Note: I joined a ladies’ book club this past year, so many of the titles … More 2019 Book Recommendations
Since the most recent election, Facebook has strengthened the authorizations required to run ads for social issues, elections or political campaigns. The ultimate goal of these authorizations is to prove you are a citizen of the country in which the issue is being debated and that you are authorized to run ads on the page’s … More How to Get Authorized to Run Political Ads on Facebook
In a recent article by Vox about the acquisition of Tumbler by WordPress, I was surprised to learn that the experts interviewed feel that blogging for business and marketing, particularly on WordPress, is “quaint and “feels like 100 years ago.” Anil Dash, CEO of Glitch and one of the first employees of WordPress’s old-school blogging competitor LiveJournal, … More Is Blogging for Business and Marketing Still a Thing in 2019?
<Begin Rant> I receive dozens of unsolicited emails, phone calls and LinkedIn messages every week, and they all seem to have the same tone. Personalized, urgent call to action or subject line. Overly friendly approach. “Hey Sue this is John again from XYZ company getting back with you about XYZ product” as if I’d reached … More #SalesFail |Stop Sending Your Automated Marketing Strategy to Me
Yesterday we all watched in horror as the beautiful Notre Dame Cathedral in Paris burned. The world gathered around their computers, their phones, their television screens, to share in this horrific experience. I’ve traveled to Paris twice in the last decade, and I quickly rooted through my photos to share my memories in solidarity. I … More Marketers Please Stop Using Tragedy to Promote Yourself
I’ve spent two days in customer service hell. I’ve been handed off to machines before reaching a human, and the humans I did reach did not have the resources or information to assist me, their customer. Let me rant for a moment. Spectrum Customer Service Fail After Spectrum indicated on their automated phone system that … More Customer Service: Please Be a Human!
When I started managing social media for business a decade or so ago the landscape was very different. Then, businesses weren’t sure if social media was just a fad or a serious tool to be managed by professionals. Companies that were using social media were often relegating the task to their intern or adding it … More 21 Social Media Manager Interview Questions
2018 was a tough year for social media marketing. In September we learned of a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around Facebook like wildfire. Twitter spent its summer hitting the delete button, deleting tens … More Social Media Marketing in 2019: Why Trust is the New Black
In an announcement made today Instagram will, finally, allow social media managers to schedule posts to the network. … More Instagram Finally Allows Businesses to Schedule Posts
Recently a friend asked me for suggestions for using social media for community events, specifically a local, community-based rowing crew club in which she and her children are involved. Her goals: more exposure, promote programs, increase interest in membership. Her audience, junior high and high school students and their parents. They were using Facebook, Twitter, … More 7 Ways to Use Social Media for Community Events