Most business leaders hire social media managers based on their ability to create a “pretty feed.” But pretty doesn’t pay the bills. To find a true partner who can scale your brand, you need to look past the tools and into their strategic intent. The person that manages your social media channels is directly responsible for … More Finding a Strategic Social Media Manager: Essential Questions
Office politics has a bad reputation. The phrase instantly conjures up eye-rolls, passive-aggressive emails, and backroom deals. But here’s the truth: office politics aren’t always toxic. Sometimes, they’re just reality. And if you’re a good manager, you can’t afford to ignore them. In fact, steering clear of office politics entirely can leave your team unprotected, … More 5 Office Politics That Good Managers Can’t Avoid (Even If They Want To)
Artificial intelligence (AI) has become one of the most talked-about topics in the world of marketing as AI-based technologies have the potential to revolutionize the way businesses approach their marketing strategies. Let’s talk about how tools like ChatGPT, AI image generators and more are disruptive marketing technologies. If you aren’t using these tools yet, you’ll … More Disrupting Marketing: The Impact of AI Tools Like ChatGPT on Marketing Strategies
Companies of all sizes are using social media to engage with their customers, build brand awareness, and drive traffic to their websites. However, social media is not just a marketing tool; it can also be an effective tool for employee advocacy. Employee advocacy is the practice of empowering employees to share company content and messaging … More Boost Your Brand: How to Create an Effective Employee Advocacy Social Media Program
Instagram Reels is a relatively new feature on the popular social media platform that allows users to create and share short, entertaining videos. While Reels may seem like just another way to share content on Instagram, it can actually be a powerful tool for businesses looking to generate leads. Here are five ways to use … More Five Ways To Use Instagram Reels To Get More Business Leads
The advent of ChatGPT, a new natural language processing tool developed by OpenAI, is set to change the face of digital marketing forever. ChatGPT uses advanced machine learning technology to generate human-like responses to inquiries in real-time, providing businesses with a powerful new way to engage with their audience. After exploring this tool myself, here’s … More ChatGPT: The Future of Digital Marketing
Social media marketing became even more critical during the pandemic. A Harvard Business Review survey found that social media spending increased from 13.3% of typical marketing budgets in February 2020 to 23.2% in June of 2020, which was a whopping 75% increase! According to Hootsuite, brands are planning to spend even more in the future. … More How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World
Being your own boss can be a great side-hustle or an alternative to the corporate world for those that don’t find it a good fit. Since time management in either scenario can be challenging, the more help and tools the better! Whether it’s outsourcing the aspects of your business you don’t like or lack the … More 6 Online Tools to Help Start, Grow and Maintain Your Business
If you just hired, or need to hire, a social media manager, it’s important to set them up for success to get the most out of your investment. First, make sure you hire the right person with the right skills. Social media management isn’t something you give to a low level employee as another “task.” … More How to Manage Your Social Media Manager
Canva is an easy and free tool to help you make professional branded graphics for your social media platforms, website, blog, presentations, printed items and more. If you’re a social media marketer responsible for making your own graphics and you don’t have a lot of design experience, you’ll find this tool invaluable. While there are … More How To Make Animated Videos Using Canva