As much as we try to be confident, everyone needs a boost occasionally. That boost can come from many sources, some internal, like your awesome file (you do have one right?), and some external, such as journaling or reading inspirational quotes. As a good friend of mine says, she sometimes has to “find her fight.” … More 15 Inspirational Quotes for Women in Leadership
Social media marketing became even more critical during the pandemic. A Harvard Business Review survey found that social media spending increased from 13.3% of typical marketing budgets in February 2020 to 23.2% in June of 2020, which was a whopping 75% increase! According to Hootsuite, brands are planning to spend even more in the future. … More How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World
Being your own boss can be a great side-hustle or an alternative to the corporate world for those that don’t find it a good fit. Since time management in either scenario can be challenging, the more help and tools the better! Whether it’s outsourcing the aspects of your business you don’t like or lack the … More 6 Online Tools to Help Start, Grow and Maintain Your Business
If you just hired, or need to hire, a social media manager, it’s important to set them up for success to get the most out of your investment. First, make sure you hire the right person with the right skills. Social media management isn’t something you give to a low level employee as another “task.” … More How to Manage Your Social Media Manager
Canva is an easy and free tool to help you make professional branded graphics for your social media platforms, website, blog, presentations, printed items and more. If you’re a social media marketer responsible for making your own graphics and you don’t have a lot of design experience, you’ll find this tool invaluable. While there are … More How To Make Animated Videos Using Canva
There are a lot of marketing, social media, and leadership books out there, and trust me, they aren’t all good. If you’re getting started in any of these fields, or if you’ve recently been promoted to a leadership role, let me cut through some of the noise for you and recommend some solid books with … More Top Six Marketing and Leadership Books that Influenced Me
You’ve taken several hours to write a blog, create a new presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time-consuming, so of course, you want to … More Social Media: Getting the Most out of Your Content
Ever get a friend request on Facebook from someone with whom you are already friends, or see a Twitter account that looks real, but it’s not being run by the person it’s pretending to be? This is known as spoofing. This is not a hack, which is when someone gets into your account by obtaining … More Social Media Security: The Difference Between Spoofing and Hacking
Dealing with customer complaints as they arise is a critical part of maintaining your brand’s reputation. Survey data suggests that at least 4 out of 5 consumers will reverse a purchase decision based on negative reviews. Therefore, it’s important to have a strategy set in advance for negativity or complaints in your social media feeds … More Complaining Customers and Social Media: How to Make Them Happy Again
You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also a sports fanatic with a love of gardening. You’re a marketing professional with strong political views and a love of cooking. You’re an office assistant trying to break into the music business with your … More The Answer to Setting up Multiple Social Media Profiles
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