If you just hired, or need to hire, a social media manager, it’s important to set them up for success to get the most out of your investment. First, make sure you hire the right person with the right skills. Social media management isn’t something you give to a low level employee as another “task.” … More How to Manage Your Social Media Manager
Canva is an easy and free tool to help you make professional branded graphics for your social media platforms, website, blog, presentations, printed items and more. If you’re a social media marketer responsible for making your own graphics and you don’t have a lot of design experience, you’ll find this tool invaluable. While there are … More How To Make Animated Videos Using Canva
There are a lot of marketing, social media, and leadership books out there, and trust me, they aren’t all good. If you’re getting started in any of these fields, or if you’ve recently been promoted to a leadership role, let me cut through some of the noise for you and recommend some solid books with … More Top Six Marketing and Leadership Books that Influenced Me
You’ve taken several hours to write a blog, create a new presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time-consuming, so of course, you want to … More Social Media: Getting the Most out of Your Content
Ever get a friend request on Facebook from someone with whom you are already friends, or see a Twitter account that looks real, but it’s not being run by the person it’s pretending to be? This is known as spoofing. This is not a hack, which is when someone gets into your account by obtaining … More Social Media Security: The Difference Between Spoofing and Hacking
Dealing with customer complaints as they arise is a critical part of maintaining your brand’s reputation. Survey data suggests that at least 4 out of 5 consumers will reverse a purchase decision based on negative reviews. Therefore, it’s important to have a strategy set in advance for negativity or complaints in your social media feeds … More Complaining Customers and Social Media: How to Make Them Happy Again
You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also a sports fanatic with a love of gardening. You’re a marketing professional with strong political views and a love of cooking. You’re an office assistant trying to break into the music business with your … More The Answer to Setting up Multiple Social Media Profiles
Are you being tasked with growing a social media audience, from the ground up, with no budget? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do organically to get your accounts … More How to Build a Social Media Following When You Have No Budget
Many non-profits are struggling with pivoting to online fundraising as their traditional methods of fundraising are being cancelled or postponed until after the pandemic. In this three part, “Outside the Box, Fundraising on Social Media” series, Kristi Fickert from 30 Lines Marketing and I share top fundraising and social media tools, as well as getting started with … More Fundraising on Social Media: Planning your Content Strategy
Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic. Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral
