Disrupting Marketing: The Impact of AI Tools Like ChatGPT on Marketing Strategies

Artificial intelligence (AI) has become one of the most talked-about topics in the world of marketing as AI-based technologies have the potential to revolutionize the way businesses approach their marketing strategies. Let’s talk about how tools like ChatGPT, AI image generators and more are disruptive marketing technologies. If you aren’t using these tools yet, you’ll … More Disrupting Marketing: The Impact of AI Tools Like ChatGPT on Marketing Strategies

Boost Your Brand: How to Create an Effective Employee Advocacy Social Media Program

Companies of all sizes are using social media to engage with their customers, build brand awareness, and drive traffic to their websites. However, social media is not just a marketing tool; it can also be an effective tool for employee advocacy. Employee advocacy is the practice of empowering employees to share company content and messaging … More Boost Your Brand: How to Create an Effective Employee Advocacy Social Media Program

Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

As we move into 2023, social media marketing is set to continue its rapid evolution, with new trends and developments emerging that will shape the way that businesses and organizations use these platforms to connect with their audiences. Here are the top social media marketing trends for 2023. 2023 Social Media Marketing Trend – Rise … More Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

Five Ways To Use Instagram Reels To Get More Business Leads

Instagram Reels is a relatively new feature on the popular social media platform that allows users to create and share short, entertaining videos. While Reels may seem like just another way to share content on Instagram, it can actually be a powerful tool for businesses looking to generate leads. Here are five ways to use … More Five Ways To Use Instagram Reels To Get More Business Leads

ChatGPT: The Future of Digital Marketing

The advent of ChatGPT, a new natural language processing tool developed by OpenAI, is set to change the face of digital marketing forever. ChatGPT uses advanced machine learning technology to generate human-like responses to inquiries in real-time, providing businesses with a powerful new way to engage with their audience. After exploring this tool myself, here’s … More ChatGPT: The Future of Digital Marketing

15 Inspirational Quotes for Women in Leadership

As much as we try to be confident, everyone needs a boost occasionally. That boost can come from many sources, some internal, like your awesome file (you do have one right?), and some external, such as journaling or reading inspirational quotes. As a good friend of mine says, she sometimes has to “find her fight.” … More 15 Inspirational Quotes for Women in Leadership

How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World

Social media marketing became even more critical during the pandemic. A Harvard Business Review survey found that social media spending increased from 13.3% of typical marketing budgets in February 2020 to 23.2% in June of 2020, which was a whopping 75% increase! According to Hootsuite, brands are planning to spend even more in the future. … More How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World

6 Online Tools to Help Start, Grow and Maintain Your Business

Being your own boss can be a great side-hustle or an alternative to the corporate world for those that don’t find it a good fit. Since time management in either scenario can be challenging, the more help and tools the better! Whether it’s outsourcing the aspects of your business you don’t like or lack the … More 6 Online Tools to Help Start, Grow and Maintain Your Business

How To Make Animated Videos Using Canva

Canva is an easy and free tool to help you make professional branded graphics for your social media platforms, website, blog, presentations, printed items and more. If you’re a social media marketer responsible for making your own graphics and you don’t have a lot of design experience, you’ll find this tool invaluable. While there are … More How To Make Animated Videos Using Canva