Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

As we move into 2023, social media marketing is set to continue its rapid evolution, with new trends and developments emerging that will shape the way that businesses and organizations use these platforms to connect with their audiences. Here are the top social media marketing trends for 2023. 2023 Social Media Marketing Trend – Rise … More Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

Five Ways To Use Instagram Reels To Get More Business Leads

Instagram Reels is a relatively new feature on the popular social media platform that allows users to create and share short, entertaining videos. While Reels may seem like just another way to share content on Instagram, it can actually be a powerful tool for businesses looking to generate leads. Here are five ways to use … More Five Ways To Use Instagram Reels To Get More Business Leads

ChatGPT: The Future of Digital Marketing

The advent of ChatGPT, a new natural language processing tool developed by OpenAI, is set to change the face of digital marketing forever. ChatGPT uses advanced machine learning technology to generate human-like responses to inquiries in real-time, providing businesses with a powerful new way to engage with their audience. After exploring this tool myself, here’s … More ChatGPT: The Future of Digital Marketing

15 Inspirational Quotes for Women in Leadership

As much as we try to be confident, everyone needs a boost occasionally. That boost can come from many sources, some internal, like your awesome file (you do have one right?), and some external, such as journaling or reading inspirational quotes. As a good friend of mine says, she sometimes has to “find her fight.” … More 15 Inspirational Quotes for Women in Leadership

How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World

Social media marketing became even more critical during the pandemic. A Harvard Business Review survey found that social media spending increased from 13.3% of typical marketing budgets in February 2020 to 23.2% in June of 2020, which was a whopping 75% increase! According to Hootsuite, brands are planning to spend even more in the future. … More How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World

6 Online Tools to Help Start, Grow and Maintain Your Business

Being your own boss can be a great side-hustle or an alternative to the corporate world for those that don’t find it a good fit. Since time management in either scenario can be challenging, the more help and tools the better! Whether it’s outsourcing the aspects of your business you don’t like or lack the … More 6 Online Tools to Help Start, Grow and Maintain Your Business

How To Make Animated Videos Using Canva

Canva is an easy and free tool to help you make professional branded graphics for your social media platforms, website, blog, presentations, printed items and more. If you’re a social media marketer responsible for making your own graphics and you don’t have a lot of design experience, you’ll find this tool invaluable. While there are … More How To Make Animated Videos Using Canva

Top Six Marketing and Leadership Books that Influenced Me

There are a lot of marketing, social media, and leadership books out there, and trust me, they aren’t all good. If you’re getting started in any of these fields, or if you’ve recently been promoted to a leadership role, let me cut through some of the noise for you and recommend some solid books with … More Top Six Marketing and Leadership Books that Influenced Me

Social Media: Getting the Most out of Your Content

You’ve taken several hours to write a blog, create a new presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time-consuming, so of course, you want to … More Social Media: Getting the Most out of Your Content