Four Tips for a Successful Trade Show (Hint: Use Social Media)

It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)

Why Your Video Probably Won’t Go Viral

Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic.  Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral

How to Build a Social Media Following When You Have No Budget

I’m often tasked with growing a social media audience, from the ground up, with no budget. Sound familiar? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do to get your social … More How to Build a Social Media Following When You Have No Budget

What Go Daddy’s Outage Taught Me About Marketing

If your website was down on Tuesday you probably have heard why. GoDaddy, the internet’s largest domain registrar, was down for 6 hours. Did a Hacker take down Go Daddy? For much of the day the world speculated on whether it was the hacktivist collective Anonymous or some other hacking community that was responsible for the … More What Go Daddy’s Outage Taught Me About Marketing

Boost your Website Traffic with Pinterest

If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest

How to Build a Content Calendar | Social Media Management

Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My … More How to Build a Content Calendar | Social Media Management