How to Build a Social Media Following When You Have No Budget

Are you being tasked with growing a social media audience, from the ground up, with no budget? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do organically to get your accounts … More How to Build a Social Media Following When You Have No Budget

Why Your Video Probably Won’t Go Viral

Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic.  Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral

How to Build a Content Calendar | Social Media Management

Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time-consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post … More How to Build a Content Calendar | Social Media Management

How to Handle Negative Comments on your Social Media Accounts

Early in my career, I had the privilege of working with a group of young leaders on strategies for using social media for business. During our lively discussion, they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work, I’ve seen these fears keep businesses … More How to Handle Negative Comments on your Social Media Accounts

How to Take Leadership of your Company’s Social Media Strategy

One of the most challenging aspects of running social media for a large organization can be coordinating and facilitating communications between departments in the company. It’s easy for the social media manager to become siloed, or, if you don’t have buy-in from all departments, it can be difficult or impossible to get the information you … More How to Take Leadership of your Company’s Social Media Strategy

How to Work With a Social Media Manager

Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Choose the Right Person for your Social … More How to Work With a Social Media Manager

Four Tips for a Successful Trade Show (Hint: Use Social Media)

It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)