Four Tips for a Successful Trade Show (Hint: Use Social Media)

It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)

Start-Up to Super Fund: Learning From 3 Inspiring Kickstarters

From a few hundred dollars to cover medical expenses to millions of dollars to launch a rocket, people throughout the world are using Kickstarter to fund personal, professional, and philanthropic projects. Perusing Kickstarter campaigns can do more than convince you to take out your wallet. If you take a look at the right campaigns, you … More Start-Up to Super Fund: Learning From 3 Inspiring Kickstarters

Why Your Video Probably Won’t Go Viral

Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic. ย Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral

How to Build a Social Media Following When You Have No Budget

I’m often tasked with growing a social media audience, from the ground up, with no budget. Sound familiar? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do to get your social … More How to Build a Social Media Following When You Have No Budget