If you just hired, or need to hire, a social media manager, it’s important to set them up for success to get the most out of your investment. First, make sure you hire the right person with the right skills. Social media management isn’t something you give to a low level employee as another “task.” … More How to Manage Your Social Media Manager
Preparing for a job interview is critical to making a good first impression, calming your nerves and coming across as a viable candidate for the role. You need to be ready to evaluate this opportunity and to be evaluated for it. So you can go in with confidence, I’ve compiled my top ten tips for … More The Complete Job Interview Preparation Guide: 10 Tips to Get You Hired
As I say in my Leadership for Women Web Series, culture is a construct. Culture is defined as “The customs, arts, social institutions, and achievements of a particular nation, people, or other social group.” In other words, it’s something we all agree to acknowledge and follow. Unfortunately for women, for hundreds, perhaps thousands, of years, … More The Top Five Mistakes Women Make At Work
Canva is an easy and free tool to help you make professional branded graphics for your social media platforms, website, blog, presentations, printed items and more. If you’re a social media marketer responsible for making your own graphics and you don’t have a lot of design experience, you’ll find this tool invaluable. While there are … More How To Make Animated Videos Using Canva
“But I don’t want to have to act like a man.” This is a comment I get on my TikTok videos frequently. My videos are focused on helping women improve their spoken, written, and body language in order to be more assertive in the workplace, and I’m finding there is a lot of fear around … More How Women Can Be Assertive Without Acting Like a Man
Do you know the difference between passive, aggressive, and assertive behavior? Many of the questions and comments I receive from women are around understanding the difference between passive, aggressive, and assertive behavior. Often when women try to be assertive, they can be accused of being aggressive, when the same behavior in a man would be … More The Difference Between Passive, Aggressive and Assertive Behavior
There are a lot of marketing, social media, and leadership books out there, and trust me, they aren’t all good. If you’re getting started in any of these fields, or if you’ve recently been promoted to a leadership role, let me cut through some of the noise for you and recommend some solid books with … More Top Six Marketing and Leadership Books that Influenced Me
You’ve taken several hours to write a blog, create a new presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time-consuming, so of course, you want to … More Social Media: Getting the Most out of Your Content
Ever get a friend request on Facebook from someone with whom you are already friends, or see a Twitter account that looks real, but it’s not being run by the person it’s pretending to be? This is known as spoofing. This is not a hack, which is when someone gets into your account by obtaining … More Social Media Security: The Difference Between Spoofing and Hacking
Dealing with customer complaints as they arise is a critical part of maintaining your brand’s reputation. Survey data suggests that at least 4 out of 5 consumers will reverse a purchase decision based on negative reviews. Therefore, it’s important to have a strategy set in advance for negativity or complaints in your social media feeds … More Complaining Customers and Social Media: How to Make Them Happy Again
