Category: Marketing

Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

December 22, 2022

As we move into 2023, social media marketing is set to continue its rapid evolution, with new trends and developments emerging that will shape the way that businesses and organizations use these platforms to connect with their audiences. Here are the top social media marketing trends for 2023. 2023 Social Media Marketing Trend – Rise … More Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

ChatGPT: The Future of Digital Marketing

December 9, 2022

The advent of ChatGPT, a new natural language processing tool developed by OpenAI, is set to change the face of digital marketing forever. ChatGPT uses advanced machine learning technology to generate human-like responses to inquiries in real-time, providing businesses with a powerful new way to engage with their audience. After exploring this tool myself, here’s … More ChatGPT: The Future of Digital Marketing

6 Online Tools to Help Start, Grow and Maintain Your Business

November 12, 2021

Being your own boss can be a great side-hustle or an alternative to the corporate world for those that don’t find it a good fit. Since time management in either scenario can be challenging, the more help and tools the better! Whether it’s outsourcing the aspects of your business you don’t like or lack the … More 6 Online Tools to Help Start, Grow and Maintain Your Business

Top Six Marketing and Leadership Books that Influenced Me

December 21, 2020

There are a lot of marketing, social media, and leadership books out there, and trust me, they aren’t all good. If you’re getting started in any of these fields, or if you’ve recently been promoted to a leadership role, let me cut through some of the noise for you and recommend some solid books with … More Top Six Marketing and Leadership Books that Influenced Me

Is Blogging for Business and Marketing Still a Thing?

August 16, 2019

In a recent article by Vox about the acquisition of Tumbler by WordPress, I was surprised to learn that the experts interviewed feel that blogging for business and marketing, particularly on WordPress, is “quaint and “feels like 100 years ago.” Anil Dash, CEO of Glitch and one of the first employees of WordPress’s old-school blogging competitor LiveJournal, … More Is Blogging for Business and Marketing Still a Thing?

#SalesFail |Stop Sending Your Automated Marketing Strategy to Me

April 24, 2019

<Begin Rant> I receive dozens of unsolicited emails, phone calls and LinkedIn messages every week, and they all seem to have the same tone. Personalized, urgent call to action or subject line. Overly friendly approach. “Hey Sue this is John again from XYZ company getting back with you about XYZ product” as if I’d reached … More #SalesFail |Stop Sending Your Automated Marketing Strategy to Me

Marketers Please Stop Using Tragedy to Promote Yourself

April 16, 2019

Yesterday we all watched in horror as the beautiful Notre Dame Cathedral in Paris burned. The world gathered around their computers, their phones, their television screens, to share in this horrific experience. I’ve traveled to Paris twice in the last decade, and I quickly rooted through my photos to share my memories in solidarity. I … More Marketers Please Stop Using Tragedy to Promote Yourself

Social Media Marketing Today: Why Trust is the New Black

January 20, 2019

It’s been a tough time for social media marketing in the recent past. We’ve seen a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around Facebook like wildfire. Twitter spent its summer hitting the delete button, deleting … More Social Media Marketing Today: Why Trust is the New Black