This is a leadership lesson from a spider. Stay with me. Throughout most of the summer, I’ve had a spider building a web on the driver’s side mirror of my car. While I’m not driving as much these days, I am still driving between 30 minutes to an hour a couple times per week. Each … More More than Talent: Career Success Takes Perseverance
Although things are improving, women continue to be underrepresented at every level in the workplace. A 2019 study by Women in the Workplace shows that women hold only 21 percent of C-Suite level positions and 38 percent of management positions. Much of this is due, of course, to bias, both conscious and unconscious, at every … More Mistakes Women Make in the Workplace That Hold Them Back
Words have power. The words you choose can either bring strength to your communication or dilute it, removing power and lessening the impact. Very often we choose, either deliberately or subconsciously, words that undermine our own messaging as a way to be “polite” or “less threatening.” Instead, we end up being taken less seriously, or … More Four Easy Ways to Improve Your Email Communications
It’s 2020 and we are in the middle of a global pandemic, Covid-19. Offices, restaurants and bars, small businesses, anything deemed nonessential, is shut down. Everything in my social feeds, as well as the news broadcasts right now, is related to the virus. States are issuing stay-at-home orders, pushing people ever more toward their devices … More Marketing in Times of Crisis
As we wind down 2019, I, like always, resolve to read more in the coming year. If you’re looking to do the same, I’m sharing my own list of books I read, and recommend, in 2019 in no particular order. Note: I joined a ladies’ book club this past year, so many of the titles … More 2019 Book Recommendations
Since the most recent election, Facebook has strengthened the authorizations required to run ads for social issues, elections or political campaigns. The ultimate goal of these authorizations is to prove you are a citizen of the country in which the issue is being debated and that you are authorized to run ads on the page’s … More How to Get Authorized to Run Political Ads on Facebook
In a recent article by Vox about the acquisition of Tumbler by WordPress, I was surprised to learn that the experts interviewed feel that blogging for business and marketing, particularly on WordPress, is “quaint and “feels like 100 years ago.” Anil Dash, CEO of Glitch and one of the first employees of WordPress’s old-school blogging competitor LiveJournal, … More Is Blogging for Business and Marketing Still a Thing?
<Begin Rant> I receive dozens of unsolicited emails, phone calls and LinkedIn messages every week, and they all seem to have the same tone. Personalized, urgent call to action or subject line. Overly friendly approach. “Hey Sue this is John again from XYZ company getting back with you about XYZ product” as if I’d reached … More #SalesFail |Stop Sending Your Automated Marketing Strategy to Me
Yesterday we all watched in horror as the beautiful Notre Dame Cathedral in Paris burned. The world gathered around their computers, their phones, their television screens, to share in this horrific experience. I’ve traveled to Paris twice in the last decade, and I quickly rooted through my photos to share my memories in solidarity. I … More Marketers Please Stop Using Tragedy to Promote Yourself
I’ve spent two days in customer service hell. I’ve been handed off to machines before reaching a human, and the humans I did reach did not have the resources or information to assist me, their customer. Let me rant for a moment. Spectrum Customer Service Fail After Spectrum indicated on their automated phone system that … More Customer Service: Please Be a Human!