Category: Blog

How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World

February 21, 2022

Social media marketing became even more critical during the pandemic. A Harvard Business Review survey found that social media spending increased from 13.3% of typical marketing budgets in February 2020 to 23.2% in June of 2020, which was a whopping 75% increase! According to Hootsuite, brands are planning to spend even more in the future. … More How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World

The Best Way to Minimize Gender Bias in Your Resume

February 15, 2022

According to Indeed, on average hiring managers look at your resume for six seconds. Knowing this it’s important to create a resume that, in six seconds, increases your chances of getting that job interview while at the same time avoiding unconscious gender and other biases that may be present in the hiring manager. While we … More The Best Way to Minimize Gender Bias in Your Resume

2022 Book Recommendations for Learning, Leadership, and Leisure

December 28, 2021

I, like always, resolve to read more in the coming year. If you’re looking to do the same, I’m sharing my own list of books I read this year and recommend for 2022. These are both books on leadership for women, biographies, self-improvement, and books for fun because we need to read for pleasure too. … More 2022 Book Recommendations for Learning, Leadership, and Leisure

6 Online Tools to Help Start, Grow and Maintain Your Business

November 12, 2021

Being your own boss can be a great side-hustle or an alternative to the corporate world for those that don’t find it a good fit. Since time management in either scenario can be challenging, the more help and tools the better! Whether it’s outsourcing the aspects of your business you don’t like or lack the … More 6 Online Tools to Help Start, Grow and Maintain Your Business

Tips to Hone Your Personal and Professional Financial Literacy as a Woman

August 5, 2021

Each year, August 14th marks National Financial Awareness Day. While women are stepping up to the role of finance both personally and professionally, did you know that nearly one-third of the gender financial literacy gap is attributed to women’s lower confidence levels around the topic? In my house growing up, Dad managed our finances. When … More Tips to Hone Your Personal and Professional Financial Literacy as a Woman

16 Tricks to Make More Time, Reduce Distractions, and Conquer Clutter

July 14, 2021

Your attention and your time is a commodity, and marketers everywhere, like me, are competing for it. Forbes estimates the average American is exposed to between 4,000 to 10,000 marketing messages per day! This leads to an enormous amount of clutter, both physical and digital. Too much clutter is bad for our emotional and physical … More 16 Tricks to Make More Time, Reduce Distractions, and Conquer Clutter

The Complete Job Interview Preparation Guide: 10 Tips to Get You Hired

April 19, 2021

Preparing for a job interview is critical to making a good first impression, calming your nerves and coming across as a viable candidate for the role. You need to be ready to evaluate this opportunity and to be evaluated for it. So you can go in with confidence, I’ve compiled my top ten tips for … More The Complete Job Interview Preparation Guide: 10 Tips to Get You Hired

The Top Five Mistakes Women Make At Work

March 21, 2021

As I say in my Leadership for Women Web Series, culture is a construct. Culture is defined as “The customs, arts, social institutions, and achievements of a particular nation, people, or other social group.” In other words, it’s something we all agree to acknowledge and follow. Unfortunately for women, for hundreds, perhaps thousands, of years, … More The Top Five Mistakes Women Make At Work