Social Media Marketing – Page 2 – Consulting | Coaching

How to Take Leadership of your Company’s Social Media Strategy

July 12, 2020

One of the most challenging aspects of running social media for a large organization can be coordinating and facilitating communications between departments in the company. It’s easy for the social media manager to become siloed, or, if you don’t have buy-in from all departments, it can be difficult or impossible to get the information you … More How to Take Leadership of your Company’s Social Media Strategy

How to Work With a Social Media Manager

June 17, 2020

Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Here are my tips for how to … More How to Work With a Social Media Manager

Four Tips for a Successful Trade Show (Hint: Use Social Media)

March 11, 2014

It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)

Tending your Social Media Garden

March 31, 2013

As an avid gardener I’m able to draw many parallels between tending a garden and nurturing and growing a social media community. As we plan for our vegetable and flower gardens, let’s put some thought into tending our social landscapes as well. Plan what you’re going to plant Just as with a garden, to be … More Tending your Social Media Garden

Social Media Halloween Costumes

September 28, 2012

Every year my workplace has a Halloween costume contest. As the Social Media analyst I find it completely necessary to pull out all the stops and dress in my best social media-inspired Halloween costume. I’ve never won the contest but my co-workers and I have had a few laughs over my antics and I’ve reinforced … More Social Media Halloween Costumes

Boost your Website Traffic with Pinterest

February 27, 2012

If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest

Are You Using the 80/20 Rule to Your Advantage?

December 5, 2011

Are you part of the 80%? I’m referring to the 80/20 rule or the Pareto Principle. Anyone that’s served on a committee or worked on a team class project has seen this rule in action. It goes like this: 80% of the effects come from 20% of the causes. Or in business the distribution looks … More Are You Using the 80/20 Rule to Your Advantage?

6 Tips for Blogging for SEO in WordPress

September 8, 2011

If your blog posts aren’t getting the traffic you expect you may be missing simple steps that will help search engines find and rank your posts. We’ve all heard that content is king, but getting that content found and indexed doesn’t happen magically. If this is you, try incorporating some of these strategies when blogging … More 6 Tips for Blogging for SEO in WordPress

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