As an avid gardener I’m able to draw many parallels between tending a garden and nurturing and growing a social media community. As we plan for our vegetable and flower gardens, let’s put some thought into tending our social landscapes as well. Plan what you’re going to plant Just as with a garden, to be … More Tending your Social Media Garden
Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Educate your internal decision makers Social media … More How to Work With a Social Media Manager
Social media strategists take note! One of the most challenging aspects of running a social media campaign for a large organization is to coordinate the communications between departments. Many social media strategists find themselves in the marketing department, which really does the position, and the company, a disservice. Yes, social media professionals should be aware … More Take Leadership of your Company’s Social Media Strategy
The more experienced I become with social media marketing the more I realize it’s a lot like the dating scene. Businesses just getting started using social media often want instant results. That just isn’t possible, just as it isn’t likely (or advisable) to jump from the first date right into marriage without a little courting … More Social Media Marketing is Like Dating
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?