Category: Social Media Marketing

Social Media Marketing Today: Why Trust is the New Black

January 20, 2019

It’s been a tough time for social media marketing in the recent past. We’ve seen a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around Facebook like wildfire. Twitter spent its summer hitting the delete button, deleting … More Social Media Marketing Today: Why Trust is the New Black

Crew Club

7 Ways to Use Social Media for Community Events

May 7, 2017

Recently a friend asked me for suggestions for using social media for community events, specifically a local, community-based rowing crew club in which she and her children are involved. Her goals: more exposure, promote programs, increase interest in membership. Her audience, junior high and high school students and their parents. They were using Facebook, Twitter, … More 7 Ways to Use Social Media for Community Events

Social Media marketing

8 Ways to Spruce Up Your Brand’s Social Media Presence

March 27, 2015

Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase brand awareness in a … More 8 Ways to Spruce Up Your Brand’s Social Media Presence

trade show

Four Tips for a Successful Trade Show (Hint: Use Social Media)

March 11, 2014

It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)

pinterest icon on phone

Deciding Whether Pinterest is Right for your Brand

June 18, 2012

Of all the social networks, Pinterest is one of the easiest to use. Its design is simple and straightforward. Pinners arrange images on a grid according to category – fashion, travel, cooking, fitness and more. Pinterest is the ultimate in content hoarding. The image takes center stage and comments, links and descriptions are secondary. What’s … More Deciding Whether Pinterest is Right for your Brand