Every year my workplace has a Halloween costume contest. As the Social Media analyst I find it completely necessary to pull out all the stops and dress in my best social media-inspired Halloween costume. I’ve never won the contest but my co-workers and I have had a few laughs over my antics and I’ve reinforced … More Social Media Halloween Costumes
Of all the social networks, Pinterest is one of the easiest to use. Its design is simple and straightforward. Pinners arrange images on a grid according to category – fashion, travel, cooking, fitness and more. Pinterest is the ultimate in content hoarding. The image takes center stage and comments, links and descriptions are secondary. What’s … More Deciding Whether Pinterest is Right for your Brand
Executing a content strategy is a lot of work. Let no one tell you that social media for business is easy or fast. You must invest consistently and regularly in your content updates. You must know your audience. You must evaluate and re-evaluate your strategy and work to become a trusted resource. You must be … More How to Know if Your Content Strategy is Working
If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest
Are you part of the 80%? I’m referring to the 80/20 rule or the Pareto Principle. Anyone that’s served on a committee or worked on a team class project has seen this rule in action. It goes like this: 80% of the effects come from 20% of the causes. Or in business the distribution looks … More Are You Using the 80/20 Rule to Your Advantage?
Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward. They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience
I’m thankful when my clients ask this question. So often businesses and non-profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound marketing … More How do you Measure Success on Social Media?
It is typical for government agencies and businesses to be a little afraid to get involved in social media. Adding a Facebook or Twitter page to your overall web presence can sometimes feel like you are opening your agency up to chaos. You’ll have people jumping on and following, making comments both positive and negative, … More Take the Fear out of Using Social Media for Government
Admit it. You’re in one of these stages right now, and if you’re reading this blog or following social media people like me you are probaby at least in the second stage or beyond. Or maybe you’re still in the first stage but curious and stubborn enough to stick it out. What I’ve discovered after … More The Four Stages of Twitter Addiction
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?