In an announcement made today Instagram will, finally, allow social media managers to schedule posts to the network. This change is available in their latest API release, meaning that social media software like HootSuite and Sprout Social will be able to offer the long-awaited functionality to their users. The API is now available to Facebook Marketing Partners and Instagram Partners.
I looked for the new option on Hootsuite Enterprise today and it is already available.
According to a post on Tech Crunch,
“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes, in a statement. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”
In the past the only option was to rely on push notification reminders to publish pre-formatted content saved in draft form, a workaround for sure but not optimal, especially for social media managers handling multiple accounts. The functionality is not available in the application itself, nor is it available for the ad platform.
Another new feature will be Business Discovery, which will allow businesses to “discover and read the profile info and media of other business profiles.”
Are you as excited as I am about this new functionality? Leave me a note in the comments, or on my Carmine Media Instagram posts!