Marketers Please Stop Using Tragedy to Promote Yourself

Yesterday we all watched in horror as the beautiful Notre Dame Cathedral in Paris burned. The world gathered around their computers, their phones, their television screens, to share in this horrific experience. I’ve traveled to Paris twice in the last decade, and I quickly rooted through my photos to share my memories in solidarity. I … More Marketers Please Stop Using Tragedy to Promote Yourself

Social Media Marketing Today: Why Trust is the New Black

It’s been a tough time for social media marketing in the recent past. We’ve seen a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around Facebook like wildfire. Twitter spent its summer hitting the delete button, deleting … More Social Media Marketing Today: Why Trust is the New Black

7 Ways to Use Social Media for Community Events

Recently a friend asked me for suggestions for using social media for community events, specifically a local, community-based rowing crew club in which she and her children are involved. Her goals: more exposure, promote programs, increase interest in membership. Her audience, junior high and high school students and their parents. They were using Facebook, Twitter, … More 7 Ways to Use Social Media for Community Events

8 Ways to Spruce Up Your Brand’s Social Media Presence

Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase brand awareness in a … More 8 Ways to Spruce Up Your Brand’s Social Media Presence

Four Tips for a Successful Trade Show (Hint: Use Social Media)

It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)