Workloads and the demand for productivity are growing to the point that it’s difficult to keep up. You need an assistant! The good news is, artificial intelligence (AI) has become an indispensable ally. While many companies associate AI with hefty costs, the truth is there are numerous free AI tools available that can supercharge productivity, … More Top Free AI Tools for Business in 2026
Your personal brand is your career currency. Whether you’re job hunting, building a business, or climbing the corporate ladder, people want to know who you are, what you do, and what makes you different. And in a world where everyone’s trying to “stand out,” you need more than just a polished resume. You need a … More Using AI Tools to Build a Personal Brand That Actually Stands Out
As we move into 2023, social media marketing is set to continue its rapid evolution, with new trends and developments emerging that will shape the way that businesses and organizations use these platforms to connect with their audiences. Here are the top social media marketing trends for 2023. 2023 Social Media Marketing Trend – Rise … More Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content
The advent of ChatGPT, a new natural language processing tool developed by OpenAI, is set to change the face of digital marketing forever. ChatGPT uses advanced machine learning technology to generate human-like responses to inquiries in real-time, providing businesses with a powerful new way to engage with their audience. After exploring this tool myself, here’s … More ChatGPT: The Future of Digital Marketing
Being your own boss can be a great side-hustle or an alternative to the corporate world for those that don’t find it a good fit. Since time management in either scenario can be challenging, the more help and tools the better! Whether it’s outsourcing the aspects of your business you don’t like or lack the … More 6 Online Tools to Help Start, Grow and Maintain Your Business
There are a lot of marketing, social media, and leadership books out there, and trust me, they aren’t all good. If you’re getting started in any of these fields, or if you’ve recently been promoted to a leadership role, let me cut through some of the noise for you and recommend some solid books with … More Top Six Marketing and Leadership Books that Influenced Me
Early in 2011, the commercial director of Facebook in the U.K. predicted that, soon, we will no longer need our own websites. His rationale? Facebook will be so integrated into the web that businesses, even major companies with a huge web presence, will abandon their own website in favor of the social. Fast Foward. Social … More Yes! You Still Need a Website
It’s 2020 and we are in the middle of a global pandemic, Covid-19. Offices, restaurants and bars, small businesses, anything deemed nonessential, is shut down. Everything in my social feeds, as well as the news broadcasts right now, is related to the virus. States are issuing stay-at-home orders, pushing people ever more toward their devices … More Marketing in Times of Crisis
In a recent article by Vox about the acquisition of Tumbler by WordPress, I was surprised to learn that the experts interviewed feel that blogging for business and marketing, particularly on WordPress, is “quaint and “feels like 100 years ago.” Anil Dash, CEO of Glitch and one of the first employees of WordPress’s old-school blogging competitor LiveJournal, … More Is Blogging for Business and Marketing Still a Thing?
<Begin Rant> I receive dozens of unsolicited emails, phone calls and LinkedIn messages every week, and they all seem to have the same tone. Personalized, urgent call to action or subject line. Overly friendly approach. “Hey Sue this is John again from XYZ company getting back with you about XYZ product” as if I’d reached … More #SalesFail |Stop Sending Your Automated Marketing Strategy to Me
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