Deciding Whether Pinterest is Right for your Brand

Of all the social networks, Pinterest is one of the easiest to use. Its design is simple and straightforward. Pinners arrange images on a grid according to category – fashion, travel, cooking, fitness and more. Pinterest is the ultimate in content hoarding. The image takes center stage and comments, links and descriptions are secondary. What’s … More Deciding Whether Pinterest is Right for your Brand

Boost your Website Traffic with Pinterest

If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest

How to Define a Social Media Strategy: Begin with your Audience

Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward.  They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience

How do you Measure Success on Social Media?

I’m thankful when my clients ask this question. So often businesses and non-profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound marketing … More How do you Measure Success on Social Media?

Take the Fear out of Using Social Media for Government

It is typical for government agencies and businesses to be a little afraid to get involved in social media.  Adding a Facebook or Twitter page to your overall web presence can sometimes feel like you are opening your agency up to chaos. You’ll have people jumping on and following, making comments both positive and negative, … More Take the Fear out of Using Social Media for Government