Executing a content strategy is a lot of work. Let no one tell you that social media for business is easy or fast. You must invest consistently and regularly in your content updates. You must know your audience. You must evalaluate and re-evaluate your strategy and work to become a trusted resource. You must be … More How to Know if Your Content Strategy is Working
If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest
Are you part of the 80%? I’m not talking about an occupy movement here. Instead, I’m referring to the 80/20 rule or the Pareto Principle. Anyone that’s served on a committee or worked on a team class project has seen this rule in action. It goes like this: 80% of the effects come from 20% of … More Are You Using the 80/20 Rule to Your Advantage?
Did you know you can now post status updates on LinkedIn as your company page? Until now LinkedIn was a great tool for personal branding but fell short for companies. While over the past several months they’ve added more functionality to company pages like products and services, until recently company pages still functioned mainly as brochures. … More Market your Business on LinkedIn with Company Pages
If your blog posts aren’t getting the traffic you expect you may be missing simple steps that will help the search engines find and rank your posts. We’ve all heard that content is king, but getting that content found and indexed doesn’t happen magically. If this is you, try incorporating some of these strategies when … More 6 Tips for Blogging for SEO in WordPress
Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward. They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience
I’m thankful when my clients ask this question. So often businesses and non profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound … More How do you Measure Success on Social Media?
It is typical for agencies and businesses alike to be a little afraid to get involved in social media. Adding a Facebook or Twitter page to your overall web presence can sometimes feel like you are opening your agency up to chaos. You’ll have people jumping on and following, making comments both positive and negative, … More Take the Fear out of Using Social Media for Government
