This “curse” creates a communication gap, and in leadership, can be the difference between an effective, empowered team and one that’s perpetually confused or disengaged. … More The Curse of Knowledge in Leadership: Understanding the Gap and Closing It
Annual performance reviews can be a nerve-wracking experience for both employees and managers. With the right preparation and mindset, they can be a valuable opportunity for growth and development. Here are ten tips for a successful annual review. … More 10 Proven Tips for a Successful Annual Review: How to Prepare, Engage, and Follow-Up
You’ve reached the point in your career where you are ready to take on more responsibility and move up to the position of director? I’ve got you. While the transition from manager to director is a big jump and can be challenging, it is possible with the right approach. Here are some tips to help … More Top 5 Skills You Need To Move From Manager To Director
Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic. Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral
It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)
I’m thankful when my clients ask this question. So often businesses and non-profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound marketing … More How do you Measure Success on Social Media?
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?
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