Your personal brand is your career currency. Whether you’re job hunting, building a business, or climbing the corporate ladder, people want to know who you are, what you do, and what makes you different. And in a world where everyone’s trying to “stand out,” you need more than just a polished resume. You need a … More Using AI Tools to Build a Personal Brand That Actually Stands Out
Workloads and the demand for productivity are growing to the point that it’s difficult to keep up. You need an assistant! The good news is, artificial intelligence (AI) has become an indispensable ally. While many companies associate AI with hefty costs, the truth is there are numerous free AI tools available that can supercharge productivity, … More Top Free AI Tools for Business in 2025
Standing out isn’t easy, especially in industries where women are navigating biases and barriers. That’s why having a personal leadership brand is so important. It’s your chance to show the world who you are, what you stand for, and the unique value you bring to the table. As Mark Schaefer says in his best-selling book, … More How Women Can Build an Authentic and Unforgettable Personal Leadership Brand
As we move into 2023, social media marketing is set to continue its rapid evolution, with new trends and developments emerging that will shape the way that businesses and organizations use these platforms to connect with their audiences. Here are the top social media marketing trends for 2023. 2023 Social Media Marketing Trend – Rise … More Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content
The advent of ChatGPT, a new natural language processing tool developed by OpenAI, is set to change the face of digital marketing forever. ChatGPT uses advanced machine learning technology to generate human-like responses to inquiries in real-time, providing businesses with a powerful new way to engage with their audience. After exploring this tool myself, here’s … More ChatGPT: The Future of Digital Marketing
You’ve taken several hours to write a blog, create a new presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time-consuming, so of course, you want to … More Social Media: Getting the Most out of Your Content
You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also a sports fanatic with a love of gardening. You’re a marketing professional with strong political views and a love of cooking. You’re an office assistant trying to break into the music business with your … More The Answer to Setting up Multiple Social Media Profiles
Are you being tasked with growing a social media audience, from the ground up, with no budget? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do organically to get your accounts … More How to Build a Social Media Following When You Have No Budget
Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic. Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral
Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time-consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post … More How to Build a Content Calendar | Social Media Management
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