Early in 2011, the commercial director of Facebook in the U.K. predicted that, soon, we will no longer need our own websites. His rationale? Facebook will be so integrated into the web that businesses, even major companies with a huge web presence, will abandon their own website in favor of the social. Fast Foward. Social … More Yes! You Still Need a Website
One of the most challenging aspects of running social media for a large organization can be coordinating and facilitating communications between departments in the company. It’s easy for the social media manager to become siloed, or, if you don’t have buy-in from all departments, it can be difficult or impossible to get the information you … More How to Take Leadership of your Company’s Social Media Strategy
Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Here are my tips for how to … More How to Work With a Social Media Manager
It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)
As an avid gardener I’m able to draw many parallels between tending a garden and nurturing and growing a social media community. As we plan for our vegetable and flower gardens, let’s put some thought into tending our social landscapes as well. Plan what you’re going to plant Just as with a garden, to be … More Tending your Social Media Garden
Executing a content strategy is a lot of work. Let no one tell you that social media for business is easy or fast. You must invest consistently and regularly in your content updates. You must know your audience. You must evaluate and re-evaluate your strategy and work to become a trusted resource. You must be … More How to Know if Your Content Strategy is Working
If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest
Are you part of the 80%? I’m referring to the 80/20 rule or the Pareto Principle. Anyone that’s served on a committee or worked on a team class project has seen this rule in action. It goes like this: 80% of the effects come from 20% of the causes. Or in business the distribution looks … More Are You Using the 80/20 Rule to Your Advantage?
If your blog posts aren’t getting the traffic you expect you may be missing simple steps that will help search engines find and rank your posts. We’ve all heard that content is king, but getting that content found and indexed doesn’t happen magically. If this is you, try incorporating some of these strategies when blogging … More 6 Tips for Blogging for SEO in WordPress
Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward. They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience