Category: Blog

Fundraising on Social Media: Top Tools for Collecting Donations

November 19, 2020

It’s becoming increasingly difficult for non-profits to be successful using traditional methods of fundraising, such as large, in-person events, dinners, auctions, etc. In most of our communities, our non-profits are struggling. In light of this, our local county foundation asked Kristi Fickert, Senior VP of Engagement and Growth from 30 Lines Marketing, and me to … More Fundraising on Social Media: Top Tools for Collecting Donations

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How to Build a Content Calendar | Social Media Management

November 12, 2020

Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time-consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post … More How to Build a Content Calendar | Social Media Management

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How to Handle Negative Comments on your Social Media Accounts

October 7, 2020

Early in my career, I had the privilege of working with a group of young leaders on strategies for using social media for business. During our lively discussion, they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work, I’ve seen these fears keep businesses … More How to Handle Negative Comments on your Social Media Accounts

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Mistakes Women Make in the Workplace That Hold Them Back

August 11, 2020

Although things are improving, women continue to be underrepresented at every level in the workplace. A 2019 study by Women in the Workplace shows that women hold only 21 percent of C-Suite level positions and 38 percent of management positions. Much of this is due, of course, to bias, both conscious and unconscious, at every … More Mistakes Women Make in the Workplace That Hold Them Back

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How to Take Leadership of your Company’s Social Media Strategy

July 12, 2020

One of the most challenging aspects of running social media for a large organization can be coordinating and facilitating communications between departments in the company. It’s easy for the social media manager to become siloed, or, if you don’t have buy-in from all departments, it can be difficult or impossible to get the information you … More How to Take Leadership of your Company’s Social Media Strategy

Four Easy Ways to Improve Your Email Communications

July 9, 2020

Words have power. The words you choose can either bring strength to your communication or dilute it, removing power and lessening the impact. Very often we choose, either deliberately or subconsciously, words that undermine our own messaging as a way to be “polite” or “less threatening.” Instead, we end up being taken less seriously, or … More Four Easy Ways to Improve Your Email Communications

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How to Work With a Social Media Manager

June 17, 2020

Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Choose the Right Person for your Social … More How to Work With a Social Media Manager