Category: Blog

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Complaining Customers and Social Media: How to Make Them Happy Again

December 17, 2020

Dealing with customer complaints as they arise is a critical part of maintaining your brand’s reputation. Survey data suggests that at least 4 out of 5 consumers will reverse a purchase decision based on negative reviews. Therefore, it’s important to have a strategy set in advance for negativity or complaints in your social media feeds … More Complaining Customers and Social Media: How to Make Them Happy Again

The Answer to Setting up Multiple Social Media Profiles

December 10, 2020

You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also a sports fanatic with a love of gardening.  You’re a marketing professional with strong political views and a love of cooking. You’re an office assistant trying to break into the music business with your … More The Answer to Setting up Multiple Social Media Profiles

Body Language in the Workplace: How to Project Confidence

December 8, 2020

Did you know people believe your body language more than the words you say? Studies show that your words make up only 7 percent of the message you send and the rest is non verbal, a combination of what they see and the tone you use. If your body language is sending a conflicting message, … More Body Language in the Workplace: How to Project Confidence

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How to Build a Social Media Following When You Have No Budget

December 8, 2020

Are you being tasked with growing a social media audience, from the ground up, with no budget? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do organically to get your accounts … More How to Build a Social Media Following When You Have No Budget

Fundraising on Social Media: Planning your Content Strategy

December 5, 2020

Many non-profits are struggling with pivoting to online fundraising as their traditional methods of fundraising are being cancelled or postponed until after the pandemic. In this three part, “Outside the Box, Fundraising on Social Media” series, Kristi Fickert from 30 Lines Marketing and I share top fundraising and social media tools, as well as getting started with … More Fundraising on Social Media: Planning your Content Strategy

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Why Your Video Probably Won’t Go Viral

November 30, 2020

Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic.  Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral

Fundraising on Social Media: Top Scheduling, Analytics, and Design Tools

November 25, 2020

Many non-profits are struggling with pivoting to online fundraising as their traditional events and methods of fundraising are cancelled. In this three part, “Outside the Box, Fundraising on Social Media” series, Kristi Fickert from 30 Lines Marketing and I share top fundraising and social media tools, as well as getting started with a content plan … More Fundraising on Social Media: Top Scheduling, Analytics, and Design Tools

Fundraising on Social Media: Top Tools for Collecting Donations

November 19, 2020

It’s becoming increasingly difficult for non-profits to be successful using traditional methods of fundraising, such as large, in-person events, dinners, auctions, etc. In most of our communities, our non-profits are struggling. In light of this, our local county foundation asked Kristi Fickert, Senior VP of Engagement and Growth from 30 Lines Marketing, and me to … More Fundraising on Social Media: Top Tools for Collecting Donations

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How to Build a Content Calendar | Social Media Management

November 12, 2020

Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time-consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post … More How to Build a Content Calendar | Social Media Management