Fundraising on Social Media: Top Scheduling, Analytics, and Design Tools

Many non-profits are struggling with pivoting to online fundraising as their traditional events and methods of fundraising are cancelled. In this three part, “Outside the Box, Fundraising on Social Media” series, Kristi Fickert from 30 Lines Marketing and I share top fundraising and social media tools, as well as getting started with a content plan … More Fundraising on Social Media: Top Scheduling, Analytics, and Design Tools

Fundraising on Social Media: Top Tools for Collecting Donations

It’s becoming increasingly difficult for non-profits to be successful using traditional methods of fundraising, such as large, in-person events, dinners, auctions, etc. In most of our communities, our non-profits are struggling. In light of this, our local county foundation asked Kristi Fickert, Senior VP of Engagement and Growth from 30 Lines Marketing, and me to … More Fundraising on Social Media: Top Tools for Collecting Donations

How to Build a Content Calendar | Social Media Management

Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time-consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post … More How to Build a Content Calendar | Social Media Management

How to Handle Negative Comments on your Social Media Accounts

Early in my career, I had the privilege of working with a group of young leaders on strategies for using social media for business. During our lively discussion, they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work, I’ve seen these fears keep businesses … More How to Handle Negative Comments on your Social Media Accounts

Mistakes Women Make in the Workplace That Hold Them Back

Although things are improving, women continue to be underrepresented at every level in the workplace. A 2019 study by Women in the Workplace shows that women hold only 21 percent of C-Suite level positions and 38 percent of management positions. Much of this is due, of course, to bias, both conscious and unconscious, at every … More Mistakes Women Make in the Workplace That Hold Them Back

How to Take Leadership of your Company’s Social Media Strategy

One of the most challenging aspects of running social media for a large organization can be coordinating and facilitating communications between departments in the company. It’s easy for the social media manager to become siloed, or, if you don’t have buy-in from all departments, it can be difficult or impossible to get the information you … More How to Take Leadership of your Company’s Social Media Strategy

Four Easy Ways to Improve Your Email Communications

Words have power. The words you choose can either bring strength to your communication or dilute it, removing power and lessening the impact. Very often we choose, either deliberately or subconsciously, words that undermine our own messaging as a way to be “polite” or “less threatening.” Instead, we end up being taken less seriously, or … More Four Easy Ways to Improve Your Email Communications