Did you know people believe your body language more than the words you say? Studies show that your words make up only 7 percent of the message you send and the rest is non verbal, a combination of what they see and the tone you use. If your body language is sending a conflicting message, … More Body Language in the Workplace: How to Project Confidence
Are you being tasked with growing a social media audience, from the ground up, with no budget? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do organically to get your accounts … More How to Build a Social Media Following When You Have No Budget
Many non-profits are struggling with pivoting to online fundraising as their traditional methods of fundraising are being cancelled or postponed until after the pandemic. In this three part, “Outside the Box, Fundraising on Social Media” series, Kristi Fickert from 30 Lines Marketing and I share top fundraising and social media tools, as well as getting started with … More Fundraising on Social Media: Planning your Content Strategy
Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic. Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral
Many non-profits are struggling with pivoting to online fundraising as their traditional events and methods of fundraising are cancelled. In this three part, “Outside the Box, Fundraising on Social Media” series, Kristi Fickert from 30 Lines Marketing and I share top fundraising and social media tools, as well as getting started with a content plan … More Fundraising on Social Media: Top Scheduling, Analytics, and Design Tools
It’s becoming increasingly difficult for non-profits to be successful using traditional methods of fundraising, such as large, in-person events, dinners, auctions, etc. In most of our communities, our non-profits are struggling. In light of this, our local county foundation asked Kristi Fickert, Senior VP of Engagement and Growth from 30 Lines Marketing, and me to … More Fundraising on Social Media: Top Tools for Collecting Donations
Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time-consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post … More How to Build a Content Calendar | Social Media Management
Women, you know the drill. You have a question for your boss or a coworker so you lead with an apologetic “I’m sorry to bother you” before asking. Someone is standing in your way at the grocery, or in the hallway, and you say “I’m sorry” as you pass them or as they move aside … More How to Stop Apologizing and Start Leading
Early in my career, I had the privilege of working with a group of young leaders on strategies for using social media for business. During our lively discussion, they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work, I’ve seen these fears keep businesses … More How to Handle Negative Comments on your Social Media Accounts
This is a leadership lesson from a spider. Stay with me. Throughout most of the summer, I’ve had a spider building a web on the driver’s side mirror of my car. While I’m not driving as much these days, I am still driving between 30 minutes to an hour a couple times per week. Each … More More than Talent: Career Success Takes Perseverance
