How to Define a Social Media Strategy: Begin with your Audience

Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward.  They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience

How do you Measure Success on Social Media?

I’m thankful when my clients ask this question. So often businesses and non profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound … More How do you Measure Success on Social Media?

Take the Fear out of Using Social Media for Government

It is typical for agencies and businesses alike to be a little afraid to get involved in social media.  Adding a Facebook or Twitter page to your overall web presence can sometimes feel like you are opening your agency up to chaos. You’ll have people jumping on and following, making comments both positive and negative, … More Take the Fear out of Using Social Media for Government

How to Work With a Social Media Manager

Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Educate your internal decision makers Social media … More How to Work With a Social Media Manager