Take Leadership of your Company’s Social Media Strategy

Social media strategists take note! One of the most challenging aspects of running a social media campaign for a large organization is to coordinate the communications between departments. Many social media strategists find themselves in the marketing department, which really does the position, and the company, a disservice. Yes, social media professionals should be aware … More Take Leadership of your Company’s Social Media Strategy

Using Facebook for Political Campaigning

There are plenty of reasons to include social media, specifically Facebook, in your campaign strategy.  As Seth Godin reminds us, familiarity breeds trust. What breeds familiarity more than Facebook?  With more than 500 million members and its inherent ability to share photos, status updates, birthdays, events and a multitude of other content, Facebook is a tool … More Using Facebook for Political Campaigning