Social media strategists take note! One of the most challenging aspects of running a social media campaign for a large organization is to coordinate the communications between departments. Many social media strategists find themselves in the marketing department, which really does the position, and the company, a disservice. Yes, social media professionals should be aware … More Take Leadership of your Company’s Social Media Strategy
Although according to lore YouTube was created as a dating site, it has evolved into much more. Here’s a fun fact. According to Mashable.com, YouTube was created when one founder, Jawed Karim, unsuccessfully searched for footage of Janet Jackson’s now famous “wardrobe malfunction, and when he and his two friends Chad Hurley and Steven Chen … More Using You Tube for Marketing
There are plenty of reasons to include social media, specifically Facebook, in your campaign strategy. As Seth Godin reminds us, familiarity breeds trust. What breeds familiarity more than Facebook? With more than 500 million members and its inherent ability to share photos, status updates, birthdays, events and a multitude of other content, Facebook is a tool … More Using Facebook for Political Campaigning
The more experienced I become with social media marketing the more I realize it’s a lot like the dating scene. Businesses just getting started using social media often want instant results. That just isn’t possible, just as it isn’t likely (or advisable) to jump from the first date right into marriage without a little courting … More Social Media Marketing is Like Dating
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?