Tag: strategy

Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

December 22, 2022

As we move into 2023, social media marketing is set to continue its rapid evolution, with new trends and developments emerging that will shape the way that businesses and organizations use these platforms to connect with their audiences. Here are the top social media marketing trends for 2023. 2023 Social Media Marketing Trend – Rise … More Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

going viral sign

Why Your Video Probably Won’t Go Viral

November 30, 2020

Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic.  Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral

social media calendar

How to Build a Content Calendar | Social Media Management

November 12, 2020

Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time-consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post … More How to Build a Content Calendar | Social Media Management

person interviewing for job

How to Work With a Social Media Manager

June 17, 2020

Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Here are my tips for how to … More How to Work With a Social Media Manager

Carmine Media on Pinterest

Boost your Website Traffic with Pinterest

February 27, 2012

If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest

How to Define a Social Media Strategy: Begin with your Audience

July 29, 2011

Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward.  They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience

success

How do you Measure Success on Social Media?

May 26, 2011

I’m thankful when my clients ask this question. So often businesses and non-profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound marketing … More How do you Measure Success on Social Media?

Take the Fear out of Using Social Media for Government

April 22, 2011

It is typical for government agencies and businesses to be a little afraid to get involved in social media.  Adding a Facebook or Twitter page to your overall web presence can sometimes feel like you are opening your agency up to chaos. You’ll have people jumping on and following, making comments both positive and negative, … More Take the Fear out of Using Social Media for Government