Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic. Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral
Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time-consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post … More How to Build a Content Calendar | Social Media Management
Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Here are my tips for how to … More How to Work With a Social Media Manager
Executing a content strategy is a lot of work. Let no one tell you that social media for business is easy or fast. You must invest consistently and regularly in your content updates. You must know your audience. You must evaluate and re-evaluate your strategy and work to become a trusted resource. You must be … More How to Know if Your Content Strategy is Working
If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest
Are you part of the 80%? I’m referring to the 80/20 rule or the Pareto Principle. Anyone that’s served on a committee or worked on a team class project has seen this rule in action. It goes like this: 80% of the effects come from 20% of the causes. Or in business the distribution looks … More Are You Using the 80/20 Rule to Your Advantage?
Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward. They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience
I’m thankful when my clients ask this question. So often businesses and non-profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound marketing … More How do you Measure Success on Social Media?
It is typical for government agencies and businesses to be a little afraid to get involved in social media. Adding a Facebook or Twitter page to your overall web presence can sometimes feel like you are opening your agency up to chaos. You’ll have people jumping on and following, making comments both positive and negative, … More Take the Fear out of Using Social Media for Government
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?