8 Ways to Spruce Up Your Brand’s Social Media Presence

Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase brand awareness in a … More 8 Ways to Spruce Up Your Brand’s Social Media Presence

Social Media: The BEST Oscar Party Ever

If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Before the award ceremony, I challenge myself each year to see EVERY single film that’s been nominated for an Oscar for best picture. It’s typically a race against the clock (or the weekends) and I usually come … More Social Media: The BEST Oscar Party Ever

Social Media: Getting the Most out of Your Content

You’ve taken several hours to write a blog, create a new Slideshare presentation, research and design an infographic or shoot and edit a video.  The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time consuming, so of course you … More Social Media: Getting the Most out of Your Content

The Answer to Setting up Multiple Social Media Profiles

You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also sports fanatic with a love of gardening.  You’re a marketing professional with strong political views and a love of cooking and great food. You’re an office assistant trying to break into the music business … More The Answer to Setting up Multiple Social Media Profiles

Facebook Celebrates 10 Years By Giving Users “A Look Back”

In celebration of it’s 10th birthday, Facebook has rolled out “A Look Back,” a personalized video of your timeline’s most shared moments.  It’s a lot like the “year in review” tool it offers at the end of each year, only it’s a compilation of your entire time on the platform. Reflecting back on these 10 … More Facebook Celebrates 10 Years By Giving Users “A Look Back”

Facebook Showing Fewer Text Posts from Business Pages

In an announcement yesterday Facebook revealed that it will begin showing fewer text posts from business and fan pages, while it will begin showing more of the same types of posts from friends. Facebook attributes this change to their efforts to show more of the type of content users want to see. “We are learning … More Facebook Showing Fewer Text Posts from Business Pages

How to Build a Social Media Following When You Have No Budget

I’m often tasked with growing a social media audience, from the ground up, with no budget. Sound familiar? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do to get your social … More How to Build a Social Media Following When You Have No Budget