Social Media Marketing Today: Why Trust is the New Black

It’s been a tough time for social media marketing in the recent past. We’ve seen a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around Facebook like wildfire. Twitter spent its summer hitting the delete button, deleting … More Social Media Marketing Today: Why Trust is the New Black

7 Ways to Use Social Media for Community Events

Recently a friend asked me for suggestions for using social media for community events, specifically a local, community-based rowing crew club in which she and her children are involved. Her goals: more exposure, promote programs, increase interest in membership. Her audience, junior high and high school students and their parents. They were using Facebook, Twitter, … More 7 Ways to Use Social Media for Community Events

The Value of SEO: How to Improve Ranking on Existing Content

“The best place to hide a dead body is Page 2 of Google’s search results.” Arnie Kuehn, Vertical Measures You already know the value of creating great, quality content that helps your customers. Putting out that content for free is part of your strategy to create a body of work that helps potential customers with decision … More The Value of SEO: How to Improve Ranking on Existing Content

Complaining Customers and Social Media: How to Make Them Happy Again

Dealing with customer complaints as they arise is an important part of maintaining your brand’s reputation. Consumers are twice as likely to share a bad customer service experience than they are to share a positive one, according to the American Express Global Customer Service Barometer. When dealing with complaints, keep the following in mind to … More Complaining Customers and Social Media: How to Make Them Happy Again

You Can (and Should) Integrate Video Into Your Marketing Campaign

As we move into the second half of 2015, it’s no great secret that well-produced video content is among the most powerful tools for reaching your audience online. In fact, a recent survey by the video hosting company Vidyard found that 70 percent of marketers reported better performance in converting leads with video than with … More You Can (and Should) Integrate Video Into Your Marketing Campaign

Social Media Contests: Ideas, Prizes and Customer Engagement

According to social media scheduling tool Buffer, 35 percent of fans like a company’s page on Facebook so they can participate in a contest. Contests drive customer engagement, increase your social media influence and collect valuable feedback from your target market. Even businesses with small budgets can take cues from powerhouse brands on how to … More Social Media Contests: Ideas, Prizes and Customer Engagement

8 Ways to Spruce Up Your Brand’s Social Media Presence

Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase brand awareness in a … More 8 Ways to Spruce Up Your Brand’s Social Media Presence