It is typical for agencies and businesses alike to be a little afraid to get involved in social media. Adding a Facebook or Twitter page to your overall web presence can sometimes feel like you are opening your agency up to chaos. You’ll have people jumping on and following, making comments both positive and negative, … More Take the Fear out of Using Social Media for Government
Social media strategists take note! One of the most challenging aspects of running a social media campaign for a large organization is to coordinate the communications between departments. Many social media strategists find themselves in the marketing department, which really does the position, and the company, a disservice. Yes, social media professionals should be aware … More Take Leadership of your Company’s Social Media Strategy
According to the commercial director of Facebook in the U.K., soon we will no longer need our own websites. His rationale? Facebook will be so integrated into the web that businesses, even major companies with a huge web presence, will abandon their own website in favor of the social. Not so fast. Yes, Facebook’s welcome … More Yes! You Still Need a Website.
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?