You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also sports fanatic with a love of gardening. You’re a marketing professional with strong political views and a love of cooking and great food. You’re an office assistant trying to break into the music business … More The Answer to Setting up Multiple Social Media Profiles
It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)
Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic. Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral
I’m thankful when my clients ask this question. So often businesses and non profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound … More How do you Measure Success on Social Media?
Social media strategists take note! One of the most challenging aspects of running a social media campaign for a large organization is to coordinate the communications between departments. Many social media strategists find themselves in the marketing department, which really does the position, and the company, a disservice. Yes, social media professionals should be aware … More Take Leadership of your Company’s Social Media Strategy
Have you read Facebook’s Terms of service? Maybe you aren’t having that much trouble sleeping, but truthfully, I encourage you, implore you, to read them if you’re using Facebook for business. With its almost 600 million members, if Facebook were a country it would be the 3rd most populated in the world. In Mark Zuckerberg’s … More CAUTION – Read the Terms of Service Before You Use Facebook for Marketing
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?