Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

As we move into 2023, social media marketing is set to continue its rapid evolution, with new trends and developments emerging that will shape the way that businesses and organizations use these platforms to connect with their audiences. Here are the top social media marketing trends for 2023. 2023 Social Media Marketing Trend – Rise … More Top Social Media Marketing Trends for 2023: Video, Personalization, Social Commerce, and User-Generated Content

ChatGPT: The Future of Digital Marketing

The advent of ChatGPT, a new natural language processing tool developed by OpenAI, is set to change the face of digital marketing forever. ChatGPT uses advanced machine learning technology to generate human-like responses to inquiries in real-time, providing businesses with a powerful new way to engage with their audience. After exploring this tool myself, here’s … More ChatGPT: The Future of Digital Marketing

Social Media: Getting the Most out of Your Content

You’ve taken several hours to write a blog, create a new presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time-consuming, so of course, you want to … More Social Media: Getting the Most out of Your Content

The Answer to Setting up Multiple Social Media Profiles

You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also a sports fanatic with a love of gardening.  You’re a marketing professional with strong political views and a love of cooking. You’re an office assistant trying to break into the music business with your … More The Answer to Setting up Multiple Social Media Profiles

How to Build a Social Media Following When You Have No Budget

Are you being tasked with growing a social media audience, from the ground up, with no budget? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do organically to get your accounts … More How to Build a Social Media Following When You Have No Budget

Why Your Video Probably Won’t Go Viral

Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic.  Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral

How to Build a Content Calendar | Social Media Management

Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time-consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post … More How to Build a Content Calendar | Social Media Management

How to Handle Negative Comments on your Social Media Accounts

Early in my career, I had the privilege of working with a group of young leaders on strategies for using social media for business. During our lively discussion, they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work, I’ve seen these fears keep businesses … More How to Handle Negative Comments on your Social Media Accounts

How to Take Leadership of your Company’s Social Media Strategy

One of the most challenging aspects of running social media for a large organization can be coordinating and facilitating communications between departments in the company. It’s easy for the social media manager to become siloed, or, if you don’t have buy-in from all departments, it can be difficult or impossible to get the information you … More How to Take Leadership of your Company’s Social Media Strategy