Social Media: Getting the Most out of Your Content

You’ve taken several hours to write a blog, create a new Slideshare presentation, research and design an infographic or shoot and edit a video.  The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time consuming, so of course you … More Social Media: Getting the Most out of Your Content

The Answer to Setting up Multiple Social Media Profiles

You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also sports fanatic with a love of gardening.  You’re a marketing professional with strong political views and a love of cooking and great food. You’re an office assistant trying to break into the music business … More The Answer to Setting up Multiple Social Media Profiles

Why Your Video Probably Won’t Go Viral

Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic.  Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral

How to Build a Social Media Following When You Have No Budget

I’m often tasked with growing a social media audience, from the ground up, with no budget. Sound familiar? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do to get your social … More How to Build a Social Media Following When You Have No Budget

What Go Daddy’s Outage Taught Me About Marketing

If your website was down on Tuesday you probably have heard why. GoDaddy, the internet’s largest domain registrar, was down for 6 hours. Did a Hacker take down Go Daddy? For much of the day the world speculated on whether it was the hacktivist collective Anonymous or some other hacking community that was responsible for the … More What Go Daddy’s Outage Taught Me About Marketing

Deciding Whether Pinterest is Right for your Brand

Of all the social networks, Pinterest is one of the easiest to use. Its design is simple and straightforward. Pinners arrange images on a grid according to category – fashion, travel, cooking, fitness and more. Pinterest is the ultimate in content hoarding. The image takes center stage and comments, links and descriptions are secondary. What’s … More Deciding Whether Pinterest is Right for your Brand

Boost your Website Traffic with Pinterest

If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest