Social Media: Getting the Most out of Your Content

You’ve taken several hours to write a blog, create a new Slideshare presentation, research and design an infographic or shoot and edit a video.  The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time consuming, so of course you … More Social Media: Getting the Most out of Your Content

The Answer to Setting up Multiple Social Media Profiles

You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also sports fanatic with a love of gardening.  You’re a marketing professional with strong political views and a love of cooking and great food. You’re an office assistant trying to break into the music business … More The Answer to Setting up Multiple Social Media Profiles

Social Media Branding and Photo Size Roundup

Maintaining consistent branding across your social media and web marketing presences is important to your overall brand strategy. Here’s the first in a series of articles on each social media platform and how to make the best use of the tools there to maintain a solid, consistent brand. Let’s begin with a roundup of photo … More Social Media Branding and Photo Size Roundup

Market your Business on LinkedIn with Company Pages

Did you know you can now post status updates on LinkedIn as your company page? Until now LinkedIn was a great tool for personal branding but fell short for companies. While over the past several months they’ve added more functionality to company pages like products and services, until recently company pages still functioned mainly as brochures. … More Market your Business on LinkedIn with Company Pages