Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase brand awareness in a … More 8 Ways to Spruce Up Your Brand’s Social Media Presence
I’m often tasked with growing a social media audience, from the ground up, with no budget. Sound familiar? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do to get your social … More How to Build a Social Media Following When You Have No Budget
This is the big one -the big question with which so many social media teams struggle. How to you measure social media? Likes? Follower growth? Shares? Talking About Us metrics? That depends on what you want to accomplish. Here are my thoughts – the short version. Incentivize the Behavior You Want If you are after … More 4 Ways to Measure Social Media ROI
Earlier this year Facebook rolled out the ability to convert a profile page into a fan page. Maybe you started your business out as a profile not realizing you should have created a fan page and now you’re ready to take the plunge and migrate. Since it’s technically against Facebook’s Terms of Service to run … More What You Need to Know about Converting a Facebook Profile to a Fan Page
Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward. They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience
I’m thankful when my clients ask this question. So often businesses and non profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound … More How do you Measure Success on Social Media?
Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Educate your internal decision makers Social media … More How to Work With a Social Media Manager
There are plenty of reasons to include social media, specifically Facebook, in your campaign strategy. As Seth Godin reminds us, familiarity breeds trust. What breeds familiarity more than Facebook? With more than 500 million members and its inherent ability to share photos, status updates, birthdays, events and a multitude of other content, Facebook is a tool … More Using Facebook for Political Campaigning
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?