8 Ways to Spruce Up Your Brand’s Social Media Presence

Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase brand awareness in a … More 8 Ways to Spruce Up Your Brand’s Social Media Presence

How to Build a Social Media Following When You Have No Budget

I’m often tasked with growing a social media audience, from the ground up, with no budget. Sound familiar? If you find yourself in this situation, whether you’re a small business owner, a social media manager, a community manager or working for a non-profit, here are a few things you can do to get your social … More How to Build a Social Media Following When You Have No Budget

What You Need to Know about Converting a Facebook Profile to a Fan Page

Earlier this year Facebook rolled out the ability to convert a profile page into a fan page. Maybe you started your business out as a profile not realizing you should have created a fan page and now you’re ready to take the plunge and migrate. Since it’s technically against Facebook’s Terms of Service to run … More What You Need to Know about Converting a Facebook Profile to a Fan Page

How to Define a Social Media Strategy: Begin with your Audience

Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward.  They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience