It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)
This is the big one -the big question with which so many social media teams struggle. How to you measure social media? Likes? Follower growth? Shares? Talking About Us metrics? That depends on what you want to accomplish. Here are my thoughts – the short version. Incentivize the Behavior You Want If you are after … More 4 Ways to Measure Social Media ROI
I’m thankful when my clients ask this question. So often businesses and non profits jump onto Facebook and Twitter without clear goals let alone a strategy to measure them. “Everyone’s doing social so we should do it too” isn’t a good enough answer. Hubspot’s research reinforces the idea that B2B marketers are increasing their inbound … More How do you Measure Success on Social Media?
The more experienced I become with social media marketing the more I realize it’s a lot like the dating scene. Businesses just getting started using social media often want instant results. That just isn’t possible, just as it isn’t likely (or advisable) to jump from the first date right into marriage without a little courting … More Social Media Marketing is Like Dating
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?