Pinterest Integrates Foursquare Mapping


Pinterest map

If you’re an avid Pinterest user like me you probably have boards for places you’ve traveled, places you want to visit, places you’ve lived and other pins and boards focused on location. Well now Pinterest has now rolled out Pinterest Place Pins, powered by Foursquare, which allows users to connect these location based pins to an interactive map powered by Foursquare place data. Here’s an example from my “Places I’ve Traveled” board.

Turning on Place Pins in Pinterest

To turn on this Place Pins feature choose a board, choose edit board and turn on the “add a map” feature.

Pinterest add a map

Now start adding locations to your existing pins. Each pin on the map contains address and contact information, which is great for location based services, restaurants, hotels and popular destinations. This will be motivation for marketers to make sure their Foursquare place data is complete and up to date. Users can also add a location to the map first and Pinterest will prompt them to choose a photo or upload one.

Foursquare Place Data – the other part of the story

The fact that Pinterest keeps improving its platform is only part of the story. In my view, the other, no less important part, is the increasing use of Foursquare place data to power these kinds of location services. This data is showing up on other networks like Instagram, Vine and Path too. Foursquare is proving itself to be nimble, useful and relevant with it’s new push notifications for travel. “Welcome to Fairport” it told me on a recent trip to New York. “Here’s what your friends recommend.” How’s that for personalized content?

So I see this as the increasing usefulness of location based data, paired with interest based networks, shaping the way we interact online.

What do you think?

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A New Look for Pinterest and New Analytics

Pinterest pinBeing out of the country for a week is a good lesson on how fast social media changes. I’ve been in Europe for the past ten days – Amsterdam, Paris, Brussels and London. While I was gone Facebook changed its Timeline layout and Pinterest added a new look to its boards and layout. They also added analytics for verified Pinterest business accounts.  I’ll cover the Pinterest changes here, and watch for a blog on the Facebook changes soon.

Pinterest New Look and Layout

Like: The look and feel of the pins. They are larger and clearly display the board on which they are pinned right underneath the pinner, which make it easy to see and follow the boards of pins you like. The menu at the top is now hidden and drops down under your name. It appears to have a responsive design element, as I noticed the screen resize and pins reorganize depending on my monitor size. Good feature.

Dislike: The ability to send a newly added pin to Twitter seems to have been disabled. Instead, users must first pin the image, then go back and choose the share option to send their pins to Twitter. I predict Pinterest will add this feature back, but for now it’s missing. I also see something wonky happening with my bio. The font appears to be too large and some of it is missing behind my location and verified website address. Again, hopefully these issues will be fixed soon.

Pinterest Analytics

Like: In another step toward making the platform friendly for businesses, Pinterest has added analytics to their verified business accounts. If you haven’t verified your website you will not have access to this tool, so here’s how to verify your website on Pinterest to gain access. Once you’ve done so, you’ll find the new feature available to you in the drop down menu under your name.

Pinterest Analytics

Do you see a repin number here?

Currently available are site metrics, most recent repins, most repinned and most clicked. Users can also export the data to an Excel CSV file for further drilling down. Use what you learn from these metrics to understand how your content is being shared and used, and work to improve the level of engagement based on your findings.

Dislike: I’m finding the new analytics a bit buggy to start. For example, under “most repinned” I see images of my pins there, but no repin numbers or data even if I click through. As with most new tools I’m sure we’ll see improvement as time goes on.

Even with the faults, this analytics feature is a great improvement and a necessary tool for social media professionals.

Now, if they would just add the ability to schedule pins….

What do you think of the changes? Are there business features you wish Pinterest would offer? Leave me your thoughts in the comments.

Pinterest Set To Overtake Twitter

Pew Research 2012

Source: PewInternet.org

A study by the Pew Research Center shows that among people using social media, Pinterest is ready to overtake Twitter, with Twitter use at 16 percent and Pinterest right behind at 15 percent. With a margin of error +/- 2.9 percentage points it’s certainly possible this has taken place already.  Understanding that Facebook still rules at 67%, it is quite possible that Pinterest may be the second largest social network, quite a feat for a platform begun in 2009 as a way to collect images on the web.

Interestingly Pinterest users are still mainly women under 50 with some college education while Twitter users are much younger, averaging 18- 29. The appeal to the Pinterest demographic is obvious; trendy folks planning their weddings, decorating their apartments, sharing recipes and travel plans.

Why the fast growth?

Pinterest is easy to use.  It satisfies a need to collect, without actually collecting. It’s easy to organize your ideas visually and bookmark pages for later use. Interestingly, according to Invesp.Com research, 70 percent of Pinterest users are using the platform to get inspiration for purchase decisions. 67 percent are using Pinterest to keep up with trends.

Takeaway?

Businesses – this is your cue to join Pinterest if you haven’t done so already. Your purchasing audience is there, and they are ready to buy. If you’d like some advice on getting started, check out my blog post on using Pinterest for business, and how I’m handling some of the copyright issues. Also view my SlideShare presentation on Using Pinterest for Business.

Let’s be PinPals! Follow Carmine Media on Pinterest and let me know in the comments what you think.

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