It’s becoming increasingly difficult for non-profits to be successful using traditional methods of fundraising, such as large, in-person events, dinners, auctions, etc. In most of our communities, our non-profits are struggling. In light of this, our local county foundation asked Kristi Fickert, Senior VP of Engagement and Growth from 30 Lines Marketing, and me to … More Fundraising on Social Media: Top Tools for Collecting Donations
“The best place to hide a dead body is Page 2 of Google’s search results.” Arnie Kuehn, Vertical Measures You already know the value of creating great, quality content that helps your customers. Putting out that content for free is part of your strategy to create a body of work that helps potential customers with decision … More The Value of SEO: How to Improve Ranking on Existing Content
Since WordPress now powers more than 20% of the world’s websites the platform has become an increasing target for attacks. While WordPress is still a stable and secure platform there are folks out there looking for ways to exploit the open source nature of the code and cause problems for site owners. Some common attacks … More Protecting your WordPress Website from Hackers
If your website was down on Tuesday you probably have heard why. GoDaddy, the internet’s largest domain registrar, was down for 6 hours. Did a Hacker take down Go Daddy? For much of the day the world speculated on whether it was the hacktivist collective Anonymous or some other hacking community that was responsible for the … More What Go Daddy’s Outage Taught Me About Marketing
According to the commercial director of Facebook in the U.K., soon we will no longer need our own websites. His rationale? Facebook will be so integrated into the web that businesses, even major companies with a huge web presence, will abandon their own website in favor of the social. Not so fast. Yes, Facebook’s welcome … More Yes! You Still Need a Website.