It’s 2020 and we are in the middle of a global pandemic, Covid-19. Offices, restaurants and bars, small businesses, anything deemed nonessential, is shut down. Everything in my social feeds, as well as the news broadcasts right now, is related to the virus. States are issuing stay-at-home orders, pushing people ever more toward their devices … More Marketing in Times of Crisis
Since the most recent election, Facebook has strengthened the authorizations required to run ads for social issues, elections or political campaigns. The ultimate goal of these authorizations is to prove you are a citizen of the country in which the issue is being debated and that you are authorized to run ads on the page’s … More How to Get Authorized to Run Political Ads on Facebook
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?