Category: Paid Social Media Advertising

How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World

February 21, 2022

Social media marketing became even more critical during the pandemic. A Harvard Business Review survey found that social media spending increased from 13.3% of typical marketing budgets in February 2020 to 23.2% in June of 2020, which was a whopping 75% increase! According to Hootsuite, brands are planning to spend even more in the future. … More How to Adapt Your Social Media Marketing Strategy in a Post-Pandemic World

How to Get Authorized to Run Political Ads on Facebook

October 14, 2019

Since the most recent election, Facebook has strengthened the authorizations required to run ads for social issues, elections or political campaigns. The ultimate goal of these authorizations is to prove you are a citizen of the country in which the issue is being debated and that you are authorized to run ads on the page’s … More How to Get Authorized to Run Political Ads on Facebook