From Pinterest Analytics to Instagram Apps: What’s New in August

In the world of social media, just as in life, the only thing constant is change. Put your phone down and unplug for a few days, or heck, look away from Twitter for a few hours, and you’ll see just how much you missed. It’s good to look away from the screen for awhile, so not … More From Pinterest Analytics to Instagram Apps: What’s New in August

The Answer to Setting up Multiple Social Media Profiles

You’re a complex person with a diverse set of skills, hobbies, likes and dislikes and friends. You’re a salesperson who’s also sports fanatic with a love of gardening.  You’re a marketing professional with strong political views and a love of cooking and great food. You’re an office assistant trying to break into the music business … More The Answer to Setting up Multiple Social Media Profiles

Four Tips for a Successful Trade Show (Hint: Use Social Media)

It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)

Facebook Celebrates 10 Years By Giving Users “A Look Back”

In celebration of it’s 10th birthday, Facebook has rolled out “A Look Back,” a personalized video of your timeline’s most shared moments.  It’s a lot like the “year in review” tool it offers at the end of each year, only it’s a compilation of your entire time on the platform. Reflecting back on these 10 … More Facebook Celebrates 10 Years By Giving Users “A Look Back”

Facebook Showing Fewer Text Posts from Business Pages

In an announcement yesterday Facebook revealed that it will begin showing fewer text posts from business and fan pages, while it will begin showing more of the same types of posts from friends. Facebook attributes this change to their efforts to show more of the type of content users want to see. “We are learning … More Facebook Showing Fewer Text Posts from Business Pages

Start-Up to Super Fund: Learning From 3 Inspiring Kickstarters

From a few hundred dollars to cover medical expenses to millions of dollars to launch a rocket, people throughout the world are using Kickstarter to fund personal, professional, and philanthropic projects. Perusing Kickstarter campaigns can do more than convince you to take out your wallet. If you take a look at the right campaigns, you … More Start-Up to Super Fund: Learning From 3 Inspiring Kickstarters

2014 Social Media and Content Marketing Resolutions

More than 45% of us make New Year’s Resolutions according to research by the University of Scranton. Among the top ten resolutions for 2014 include stay fit and healthy, get organized, learn something exciting and spend more time with family. Let’s translate those to social media and content marketing and see what we get. Learn … More 2014 Social Media and Content Marketing Resolutions

Pinterest Integrates Foursquare Mapping

If you’re an avid Pinterest user like me you probably have boards for places you’ve traveled, places you want to visit, places you’ve lived and other pins and boards focused on location. Well now Pinterest has now rolled out Pinterest Place Pins, powered by Foursquare, which allows users to connect these location based pins to … More Pinterest Integrates Foursquare Mapping

Why Your Video Probably Won’t Go Viral

Video is a powerful medium for storytelling. As companies compete for attention many are turning to video production to try to build brand equity and increase inbound web traffic.  Content developers are increasingly asked to make “viral videos” for their clients, and corporate media departments are struggling to keep up with the workload and the … More Why Your Video Probably Won’t Go Viral