The Value of SEO: How to Improve Ranking on Existing Content

“The best place to hide a dead body is Page 2 of Google’s search results.” Arnie Kuehn, Vertical Measures You already know the value of creating great, quality content that helps your customers. Putting out that content for free is part of your strategy to create a body of work that helps potential customers with decision … More The Value of SEO: How to Improve Ranking on Existing Content

Complaining Customers and Social Media: How to Make Them Happy Again

Dealing with customer complaints as they arise is an important part of maintaining your brand’s reputation. Consumers are twice as likely to share a bad customer service experience than they are to share a positive one, according to the American Express Global Customer Service Barometer. When dealing with complaints, keep the following in mind to … More Complaining Customers and Social Media: How to Make Them Happy Again

You Can (and Should) Integrate Video Into Your Marketing Campaign

As we move into the second half of 2015, it’s no great secret that well-produced video content is among the most powerful tools for reaching your audience online. In fact, a recent survey by the video hosting company Vidyard found that 70 percent of marketers reported better performance in converting leads with video than with … More You Can (and Should) Integrate Video Into Your Marketing Campaign

Social Media Contests: Ideas, Prizes and Customer Engagement

According to social media scheduling tool Buffer, 35 percent of fans like a company’s page on Facebook so they can participate in a contest. Contests drive customer engagement, increase your social media influence and collect valuable feedback from your target market. Even businesses with small budgets can take cues from powerhouse brands on how to … More Social Media Contests: Ideas, Prizes and Customer Engagement

8 Ways to Spruce Up Your Brand’s Social Media Presence

Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase brand awareness in a … More 8 Ways to Spruce Up Your Brand’s Social Media Presence

Social Media: The BEST Oscar Party Ever

If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Before the award ceremony, I challenge myself each year to see EVERY single film that’s been nominated for an Oscar for best picture. It’s typically a race against the clock (or the weekends) and I usually come … More Social Media: The BEST Oscar Party Ever

Social Media: Getting the Most out of Your Content

You’ve taken several hours to write a blog, create a new Slideshare presentation, research and design an infographic or shoot and edit a video.  The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time consuming, so of course you … More Social Media: Getting the Most out of Your Content

The Coming and Passing of Google Authorship

In 2011, Google announced the widespread implementation of Authorship markup, an official means for authors to claim and be credited for their work. Enthusiasts saw the move as a way to cut back on spam and give honest writers the credit they deserved. Critics suspiciously surmised Authorship to be just one more way for Google … More The Coming and Passing of Google Authorship