Social Media Branding and Photo Size Roundup

Maintaining consistent branding across your social media and web marketing presences is important to your overall brand strategy. Here’s the first in a series of articles on each social media platform and how to make the best use of the tools there to maintain a solid, consistent brand. Let’s begin with a roundup of photo sizes, rules and updates you’ll need to keep your accounts looking sharp and up-to-date.

Facebook Timeline Cover and Profile Photos

Facebook Profile Picture Size

For Facebook brand page profile pictures upload a square image of your brand’s logo or use another square image that represents your brand. The display size for the profile picture on a Facebook Timeline brand page is 160 x 160 pixels. Uploaded images must be at least 180 x 180 pixels and will be cropped to fit.   On your Page’s cover photo the profile picture displays 23 pixels from the left side and 210 pixels from the top. Read Facebook’s full detailed post on cover photos here for more details.

Facebook Timeline Cover Photo Size

Facebook Timeline cover photos are 851 wide by 315 pixels tall. Images smaller than this will be stretched to fit, which could affect the quality. Use a high quality image in this space to welcome your fans, but make sure you follow the rules and regulations for Timeline cover photos. Cover photos can not contain references to discounts, contact information or calls to action such as “get it now” or “become a fan.”

To add a cover photo to your Facebook Timeline, hover over the cover photo area and click “choose cover.” From there you can upload a photo from your computer or choose a photo from your Facebook photo albums. Either way, choose an image that represents your brand and your personality.

Facebook gives you the details on cover photo sizes here.

Here’s how both the cover photo and the Timeline photo are placed on the page:

Facebook Timeline photo placement


Google + Profile Settings

Google Plus profile pictures should be 250 pixels x 250 pixels. Google will ask you to crop images larger than that to fit upon upload. Cover images should be 940 x 180 pixels or you can use the thumbnail images as an option, which are each 112 x 112 pixels. Unlike Facebook, Google (currently) doesn’t have the same restrictions for branding and CTAs in cover photos so brand away!

YouTube Brand Channel

Unless you have an official  brand channel, your YouTube profile photo is the same as your Google profile. The current wisdom for a YouTube background image is 970 pixels wide; however, YouTube offers a lot more options through it’s official brand channels. Brand channels have a 970 pixels wide x 150-pixel-high banner which supports an image map so you can add links to your image. There is a 640-pixel-wide video player in the main content area and a 310-pixel-wide sidebar for displaying stats about your channel and links to your other social media accounts. On YouTube brand channels your image avatar should be 1600px by 1600px and should be a JPG, GIF, BMP, or PNG. For a complete guide to setting up an official YouTube branded channel visit their how-to page here. 

Twitter Profile Branding

Twitter background images should be no more than 90 pixels maximum on the left and must be in PNG, GIF, or JPG format, smaller than 800k. For your Twitter header image, use an image 1252×626 pixels (with a maximum file size of 5MB). Upload this image in the “design” section of your profile.

LinkedIn Branding

If you’ve made a company page for your business on LinkedIn, there are more options for branding available. Minimum size for the header image is 646 x 220 pixels but LinkedIn will allow you to crop a larger image once you’ve uploaded it. Logo images should be 100 x 60 pixels. If you’re adding banner images under the products and services pages, those images should be 640 x 220. LinkedIn allows company pages up to three banner images. Use this space to highlight your most important products. 

I’ll continue this series with in-depth instructions for each platform, but for now let this serve as a cheat sheet of sorts. Do you have any suggestions for branding your pages? Leave them here in the comments or on my Facebook page.


Social Media Halloween Costumes

Every year my workplace has a Halloween costume contest. As the Social Media analyst I find it completely necessary to pull out all the stops and dress in my best social media inspired Halloween costume. I’ve never won the contest but my co-workers and I have had a few laughs over my antics and I’ve reinforced my commitment to my craft.  What more could I hope for? So here’s what I’ve been able to scare up so far (sorry.)

Twitter Bird

When I started in this business Twitter was still relatively new to people, so very few in my office knew who I was when I wore this costume.  Now, most everyone would recognize this..

If you aren’t following me on Twitter I sure hope this inspires you to do so.

Twitter Halloween Costume

Now I know you want to follow me on Twitter

QR Code

The following year was the year of the QR code. QR codes were popping up everywhere, including gravestones! While I can’t imagine QR codes will still be with us several generations from now, they were the shiny new object then and continue to be a good way to send people to your landing page or social media profiles from print materials. Years from now visitors to our gravestones will be wondering what to do with that funny looking carving on the stone, but for now, here’s my Halloween interpretation.

QR Code Halloween Costume

QR Code Halloween Costume

The QR codes works. When scanned, the code took you to a landing page with this photo of me in a Facebook profile costume.

Facebook Profile Halloween Costume

Since this was just a landing page I didn’t actually make this costume. But you could!

Facebook Halloween Costume

Facebook Halloween Costume

Pinterest Halloween Costume

Pinterest Halloween Costume

Pinterest Halloween Costume

What are your ideas for social media inspired Halloween costumes? Post them here or post photos on my Facebook page.

How to Schedule Tweets from Pinterest using Buffer App

Pinterest SchedulingI’ve been finding Pinterest an excellent addition for many of my social media clients. One new strategy includes sharing pinned images that include an @mention of a Twitter follower in order to cross pollinate the engagement; however, the inability to schedule these pins has been one of the drawbacks. I’d like these tweets from Pinterest to be spread throughout the day, but unless I’m right in front of the computer this has been impossible, until now.

Buffer App for Scheduled Social Media Posts

The technique combines Twitter and Pinterest with Buffer App for scheduling the tweeted pins. If you’re not familiar with Buffer App it’s a great tool to publish articles to your Facebook and Twitter feeds right from your browser using their plug in. Sign up for a free account and visit their Apps and Extras page for the Chrome and Firefox extensions. There’s also Buffer for iPhone, Buffer for your If This Then That programs and lots more. Once you get your account set up and linked to your Twitter and Facebook accounts you can begin adding posts to your Buffer.

Scheduling Tweeted Pins

Buffer App is cool enough, but using it for scheduled tweets from Pinterest is even cooler. Here’s how it works. First, upload your pin to Pinterest and include your targeted tweep by @mentioning them in the pin description. Here’s an example:

Using Buffer App in Pinterest

 Once you’ve pinned the image, go to your Pinterest board and double click it to bring it up. Pinterest includes social sharing buttons on the right side of each individual pin as you see in the photo below.

Pinned image

Next, select the tweet button and bring up the Twitter connection. Here’s where the magic happens. See how Buffer App is integrated into the tweet function? You can select it and add it to your buffer, thus scheduling the tweeted pin. Your targeted follower gets an @mention and you schedule several out over the course of the day to engage your tweeps. It’s that easy!

scheduled tweet for pinterest

Do you have any methods you’ve discovered for scheduling posts? Share them with me here!

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