Maintaining consistent branding across your social media and web marketing presences is important to your overall brand strategy. Here’s the first in a series of articles on each social media platform and how to make the best use of the tools there to maintain a solid, consistent brand. Let’s begin with a roundup of photo … More Social Media Branding and Photo Size Roundup
Every year my workplace has a Halloween costume contest. As the Social Media analyst I find it completely necessary to pull out all the stops and dress in my best social media inspired Halloween costume. I’ve never won the contest but my co-workers and I have had a few laughs over my antics and I’ve … More Social Media Halloween Costumes
I’ve been finding Pinterest an excellent addition for many of my social media clients. One new strategy includes sharing pinned images that include an @mention of a Twitter follower in order to cross pollinate the engagement; however, the inability to schedule these pins has been one of the drawbacks. I’d like these tweets from Pinterest … More How to Schedule Tweets from Pinterest using Buffer App
Are you part of the 80%? I’m not talking about an occupy movement here. Instead, I’m referring to the 80/20 rule or the Pareto Principle. Anyone that’s served on a committee or worked on a team class project has seen this rule in action. It goes like this: 80% of the effects come from 20% of … More Are You Using the 80/20 Rule to Your Advantage?
I had the privilege of working with a group of young leaders recently on strategies for using social media for business. During our lively discussion they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work I’ve seen these fears keep businesses from entering the … More How to Handle Negative Comments on your Social Media Spaces