Facebook Celebrates 10 Years By Giving Users “A Look Back”

In celebration of it’s 10th birthday, Facebook has rolled out “A Look Back,” a personalized video of your timeline’s most shared moments.  It’s a lot like the “year in review” tool it offers at the end of each year, only it’s a compilation of your entire time on the platform. Reflecting back on these 10 … More Facebook Celebrates 10 Years By Giving Users “A Look Back”

Facebook Showing Fewer Text Posts from Business Pages

In an announcement yesterday Facebook revealed that it will begin showing fewer text posts from business and fan pages, while it will begin showing more of the same types of posts from friends. Facebook attributes this change to their efforts to show more of the type of content users want to see. “We are learning … More Facebook Showing Fewer Text Posts from Business Pages

What You Need to Know about Converting a Facebook Profile to a Fan Page

Earlier this year Facebook rolled out the ability to convert a profile page into a fan page. Maybe you started your business out as a profile not realizing you should have created a fan page and now you’re ready to take the plunge and migrate. Since it’s technically against Facebook’s Terms of Service to run … More What You Need to Know about Converting a Facebook Profile to a Fan Page

How to Define a Social Media Strategy: Begin with your Audience

Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward.  They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience

How to Handle Negative Comments on your Social Media Accounts

I had the privilege of working with a group of young leaders recently on strategies for using social media for business. During our lively discussion they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work I’ve seen these fears keep businesses from entering the … More How to Handle Negative Comments on your Social Media Accounts

How to Work With a Social Media Manager

Successful social media communities require strong leadership behind a careful, organized strategy. If you’ve decided to invest in a social media consultant, analyst, strategist, or anyone else with the word “social media” in their title, keep in mind these thoughts as you move forward with executing your plan. Educate your internal decision makers Social media … More How to Work With a Social Media Manager

Using Facebook for Political Campaigning

There are plenty of reasons to include social media, specifically Facebook, in your campaign strategy.  As Seth Godin reminds us, familiarity breeds trust. What breeds familiarity more than Facebook?  With more than 500 million members and its inherent ability to share photos, status updates, birthdays, events and a multitude of other content, Facebook is a tool … More Using Facebook for Political Campaigning