In a recent article by Vox about the acquisition of Tumbler by WordPress, I was surprised to learn that the experts interviewed feel that blogging for business and marketing, particularly on WordPress, is “quaint and “feels like 100 years ago.” Anil Dash, CEO of Glitch and one of the first employees of WordPress’s old-school blogging competitor LiveJournal, … More Is Blogging for Business and Marketing Still a Thing in 2019?
UPDATE: In 2014 Google closed the book on the Authorship. Learn more here. Ever notice when you search a topic on Google a few of the results include a picture of the author? Those results include Google Authorship markup, a special code you use to link your site to your Google plus profile. Google authorship … More Using Google Authorship to your Advantage
If your website was down on Tuesday you probably have heard why. GoDaddy, the internet’s largest domain registrar, was down for 6 hours. Did a Hacker take down Go Daddy? For much of the day the world speculated on whether it was the hacktivist collective Anonymous or some other hacking community that was responsible for the … More What Go Daddy’s Outage Taught Me About Marketing
Of all the social networks, Pinterest is one of the easiest to use. Its design is simple and straightforward. Pinners arrange images on a grid according to category – fashion, travel, cooking, fitness and more. Pinterest is the ultimate in content hoarding. The image takes center stage and comments, links and descriptions are secondary. What’s … More Deciding Whether Pinterest is Right for your Brand
Executing a content strategy is a lot of work. Let no one tell you that social media for business is easy or fast. You must invest consistently and regularly in your content updates. You must know your audience. You must evalaluate and re-evaluate your strategy and work to become a trusted resource. You must be … More How to Know if Your Content Strategy is Working