Social Media Halloween Costumes

Every year my workplace has a Halloween costume contest. As the Social Media analyst I find it completely necessary to pull out all the stops and dress in my best social media inspired Halloween costume. I’ve never won the contest but my co-workers and I have had a few laughs over my antics and I’ve reinforced my commitment to my craft.  What more could I hope for? So here’s what I’ve been able to scare up so far (sorry.)

Twitter Bird

When I started in this business Twitter was still relatively new to people, so very few in my office knew who I was when I wore this costume.  Now, most everyone would recognize this..

If you aren’t following me on Twitter I sure hope this inspires you to do so.

Twitter Halloween Costume

Now I know you want to follow me on Twitter

QR Code

The following year was the year of the QR code. QR codes were popping up everywhere, including gravestones! While I can’t imagine QR codes will still be with us several generations from now, they were the shiny new object then and continue to be a good way to send people to your landing page or social media profiles from print materials. Years from now visitors to our gravestones will be wondering what to do with that funny looking carving on the stone, but for now, here’s my Halloween interpretation.

QR Code Halloween Costume

QR Code Halloween Costume

The QR codes works. When scanned, the code took you to a landing page with this photo of me in a Facebook profile costume.

Facebook Profile Halloween Costume

Since this was just a landing page I didn’t actually make this costume. But you could!

Facebook Halloween Costume

Facebook Halloween Costume

Pinterest Halloween Costume

Pinterest Halloween Costume

Pinterest Halloween Costume

What are your ideas for social media inspired Halloween costumes? Post them here or post photos on my Facebook page.

Social Media Marketing is Like Dating

The more experienced I become with social media marketing the more I realize it’s a lot like the dating scene. Businesses just getting started using social media often want instant results. That just isn’t possible, just as it isn’t likely (or advisable) to jump from the first date right into marriage without a little courting in between. Let me explain.

Courtesy of nwso.com

Businesses using Facebook or Twitter to find and court potential customers should plan on spending some time looking at customer bios and researching their prospects before making any connections. Does the business you’re interested in have goals that align with yours? Can you see the potential for a long term relationship, or is this going to be just a couple dates? Are they located near you, or will this need to be a virtual or long distance relationship? These details are important before moving forward with relationship building. Know what your strategy is and why you’re pursuing this particular customer before moving forward.

Once you’ve decided who you’d like to get to know you reach out, timidly at first, in the hopes that they will notice you and reciprocate. Maybe they’ll follow you back, or make a comment on your Facebook page.  Perhaps you’ll get a direct message. The anticipation is high here, and you’re excited when they notice you.  Even so, this isn’t the time to rush right in. Move slowly. Retweet them, compliment them on their Facebook tab. Say something that says you’re friendly and ready to engage. Focus on finding a commonality and try to nurture the relationship for awhile.

Once you’ve noticed each other and have exchanged a few tweets or comments, introduce them to your Twitter family by including them in your #FollowFriday listings a few times. See if your family likes them.

Finally, once you’ve interacted for awhile and have developed a good working rapport, it’s time to reach out and ask if you can send out a salesperson, or give them a call to discuss your products, or invite them to purchase your eBook, whatever it is you are marketing. Pop the question!  It’s nerve-wracking, I know, and you might be rejected, but this is what you’re working towards and you have to just work up the nerve when the time is right and go for it. The worst that can happen is they’ll say no, or ignore you, or even unfollow you, right?  The best, you make a sale or earn a new client. That risk is worth it!

So what are you waiting for? Start researching those bios.

Nice landing page you have there.

Friday night lights

I just came home from my local high school’s Friday night football game, and it was a great evening. The team played an awesome game, the marching band was the best I’ve ever seen them, the weather was great and in the distance, making the evening picture perfect, I could see farmers out in the fields harvesting. It was Americana at its finest. We’re just a small town here, nothing spectacular about it really, but tonight it seemed like the type of place people dream about living and raising a family. There was a cause to get behind–the football team, and a community to be proud of. It was special.

EC vs Greenview

Photo courtesy of East Clinton High School

Your social media page for your business should create the same feeling.

What are you cheering for? What brings your customers together? What is it about your business that can make them feel like they’re part of something larger than themselves? What is the one thing you do that makes you special?

That’s the mission of your social media strategy. Keep focused on that, and your Facebook (and Twitter) fans will be cheering for you.

Go EC!

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