In a recent article by Vox about the acquisition of Tumbler by WordPress, I was surprised to learn that the experts interviewed feel that blogging for business and marketing, particularly on WordPress, is “quaint and “feels like 100 years ago.” Anil Dash, CEO of Glitch and one of the first employees of WordPress’s old-school blogging competitor LiveJournal, … More Is Blogging for Business and Marketing Still a Thing in 2019?
It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a … More Four Tips for a Successful Trade Show (Hint: Use Social Media)
From a few hundred dollars to cover medical expenses to millions of dollars to launch a rocket, people throughout the world are using Kickstarter to fund personal, professional, and philanthropic projects. Perusing Kickstarter campaigns can do more than convince you to take out your wallet. If you take a look at the right campaigns, you … More Start-Up to Super Fund: Learning From 3 Inspiring Kickstarters
Maintaining consistent branding across your social media and web marketing presences is important to your overall brand strategy. Here’s the first in a series of articles on each social media platform and how to make the best use of the tools there to maintain a solid, consistent brand. Let’s begin with a roundup of photo … More Social Media Branding and Photo Size Roundup
I’m preparing for a web presentation on using Pinterest for business and reflecting on how to answer the many questions that have come up lately surrounding the issue of copyright. Remember that what I advise below is not legal advice because I’m not a lawyer. Instead, I’m a social media professional trying to wade my … More How I’m Handling Copyright on Pinterest