Early in my career, I had the privilege of working with a group of young leaders on strategies for using social media for business. During our lively discussion, they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work, I’ve seen these fears keep businesses … More How to Handle Negative Comments on your Social Media Accounts
Every year my workplace has a Halloween costume contest. As the Social Media analyst I find it completely necessary to pull out all the stops and dress in my best social media-inspired Halloween costume. I’ve never won the contest but my co-workers and I have had a few laughs over my antics and I’ve reinforced … More Social Media Halloween Costumes
Are you part of the 80%? I’m referring to the 80/20 rule or the Pareto Principle. Anyone that’s served on a committee or worked on a team class project has seen this rule in action. It goes like this: 80% of the effects come from 20% of the causes. Or in business the distribution looks … More Are You Using the 80/20 Rule to Your Advantage?
Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward. They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience
Admit it. You’re in one of these stages right now, and if you’re reading this blog or following social media people like me you are probaby at least in the second stage or beyond. Or maybe you’re still in the first stage but curious and stubborn enough to stick it out. What I’ve discovered after … More The Four Stages of Twitter Addiction
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?