How to Get Authorized to Run Political Ads on Facebook

Since the most recent election, Facebook has strengthened the authorizations required to run ads for social issues, elections or political campaigns. The ultimate goal of these authorizations is to prove you are a citizen of the country in which the issue is being debated and that you are authorized to run ads on the page’s … More How to Get Authorized to Run Political Ads on Facebook

Take the Fear out of Using Social Media for Government

It is typical for agencies and businesses alike to be a little afraid to get involved in social media.  Adding a Facebook or Twitter page to your overall web presence can sometimes feel like you are opening your agency up to chaos. You’ll have people jumping on and following, making comments both positive and negative, … More Take the Fear out of Using Social Media for Government

Using Facebook for Political Campaigning

There are plenty of reasons to include social media, specifically Facebook, in your campaign strategy.  As Seth Godin reminds us, familiarity breeds trust. What breeds familiarity more than Facebook?  With more than 500 million members and its inherent ability to share photos, status updates, birthdays, events and a multitude of other content, Facebook is a tool … More Using Facebook for Political Campaigning