How to Schedule Tweets from Pinterest using Buffer App

I’ve been finding Pinterest an excellent addition for many of my social media clients. One new strategy includes sharing pinned images that include an @mention of a Twitter follower in order to cross pollinate the engagement; however, the inability to schedule these pins has been one of the drawbacks. I’d like these tweets from Pinterest … More How to Schedule Tweets from Pinterest using Buffer App

How to Define a Social Media Strategy: Begin with your Audience

Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward.  They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience

How to Handle Negative Comments on your Social Media Accounts

I had the privilege of working with a group of young leaders recently on strategies for using social media for business. During our lively discussion they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work I’ve seen these fears keep businesses from entering the … More How to Handle Negative Comments on your Social Media Accounts