A study by the Pew Research Center shows that among people using social media, Pinterest is ready to overtake Twitter, with Twitter use at 16 percent and Pinterest right behind at 15 percent. With a margin of error +/- 2.9 percentage points it’s certainly possible this has taken place already. Understanding that Facebook still rules at … More Pinterest Set To Overtake Twitter
Of all the social networks, Pinterest is one of the easiest to use. Its design is simple and straightforward. Pinners arrange images on a grid according to category – fashion, travel, cooking, fitness and more. Pinterest is the ultimate in content hoarding. The image takes center stage and comments, links and descriptions are secondary. What’s … More Deciding Whether Pinterest is Right for your Brand
I’m preparing for a web presentation on using Pinterest for business and reflecting on how to answer the many questions that have come up lately surrounding the issue of copyright. Remember that what I advise below is not legal advice because I’m not a lawyer. Instead, I’m a social media professional trying to wade my … More How I’m Handling Copyright on Pinterest
If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their interests by “pinning” images or videos to their own or friend’s boards. Remember how you decorated your locker in high school? Well now … More Boost your Website Traffic with Pinterest
Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward. They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience
I had the privilege of working with a group of young leaders recently on strategies for using social media for business. During our lively discussion they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work I’ve seen these fears keep businesses from entering the … More How to Handle Negative Comments on your Social Media Accounts
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?