Sometimes I’m asked to come up with social media strategies on the fly. Clients bring me in to consult on a new or existing social media community for which they don’t know where to begin or how to move forward. They understand on some level the power of these communities and how they can increase … More How to Define a Social Media Strategy: Begin with your Audience
I had the privilege of working with a group of young leaders recently on strategies for using social media for business. During our lively discussion they expressed a common concern they hear from new clients: the fear of negative posts on their pages. In my work I’ve seen these fears keep businesses from entering the … More How to Handle Negative Comments on your Social Media Accounts
UPDATE: I wrote this in 2010 as I was just getting started in my social media career. Much has changed, but much of what I’ve written here is still valid. Since I still get many shares, questions and comments I’m leaving most of it alone – feel free to continue to comment! When I first … More What Does a Social Media Manager Really Do All Day?