It’s easy to get caught up in designing a beautiful background for your Twitter account and your Facebook page. After all, it is your image and personal branding at stake. You want the best quality photos, a branded Twitter background that showcases your organization and you want Facebook tabs that inspire and educate. This is an extension of your web presence, and you need to wow your clientele with a beautiful page.
Ok I’m exaggerating a bit but I do have a point here. The truth is most people never return to a Facebook fan page or a Twitter page once they’ve clicked like or follow. After that initial visit your content shows up in their newsfeeds, so they might not ever have a reason to navigate over to your page again. With Twitter’s launch of the follow button for websites today your Twitter background just became even more insignificant! Before the follow button potential followers had to visit your Twitter page at least once to follow you. Now they can just click follow right from your site and never once visit your page.
If you’d like a button like the one pictured below for your website you can get one here:
What all this means is that it is, and always was, the quality of the content in your newsfeed that’s important. So instead of spending a lot of time fussing over the look and feel of your page and your background images, spend time creating quality content that keeps your fans entertained and engaged.
I’d love for you to visit my Twitter page and follow me there, but you can also use the button.