So you’ve decided to venture into the game and you want to know the rules. Here are a few signs to let you know you’re headed down the wrong path.
1. You aren’t blogging.
Blogging is one of the fastest ways to drive traffic to your website, establish yourself as an expert in your field, and generate content for your other social media efforts. If you aren’t blogging, it is easy to start a blog using one of the free tools, such as Blogger, WordPress, or Tumblr. They all have templates that are somewhat easy to set up, and if you are comfortable with CSS or design you can customize the look even further.
Search engines, like people, will quickly forget about you if you aren’t posting regularly, at least every few days. Google seeks out fresh content as it ranks its sites, and the more recent the updates the better it will rank your site. On the flip side, if you are posting or tweeting every minute or so it will turn off your followers and they’ll hide your posts or unfollow you.
3. You talk about your company more than you provide helpful information
This seems counterintuitive, but it’s true. Try to post at least two helpful and informative posts, articles or tweets for every one post about your services. Traditional marketing philosophy is turned on its head in the social media landscape. Don’t talk about your brand, talk to your followers. Give them something they find interesting and useful.
4. You are obsessed with the number of followers/friends you have.
Don’t get too hung up on this. There are robots out there that will follow everyone that follows them, creating a massive following in just a few clicks. This isn’t true engagement, instead it is a useless collection of followers that won’t spread the word about you or your brand. Instead, try to build a true following of people that have an interest in your organization. Work to engage them in conversation. This is a sign of a real social media success.
5. You aren’t having fun
Social media is social. Talk to your followers, ask them about their weekend, their travel plans, their favorite songs and movies. Host polls and contents. Get them talking on your page, even if it doesn’t seem relevent to your brand. Enjoy the relationships you are building. Be helpful, interesting and fun.