February 6, 2012 2 Comments
The Superbowl draws big crowds, big egos, big hype and, of course, big budgets for ads. So why do so many of them, well, fail? Here’s my take on Superbowl XLVI marketing failures.
Madonna remained fully clothed during her halftime show, but I’m sorry I can’t say the same for the women in GoDaddy’s ads. Their propensity for using scantily clad (or was that naked) women in their Superbowl ads has now become all too expected. Really? Do we need to worry about our kids watching advertising for domain names and hosting plans? My favorite tweet about the ads: “Maybe Danika needs the money in order to sell out her entire gender.” GoDaddy, you can do better. The sad thing is, their customer service and products are excellent, and I use them despite their advertising. What I don’t understand is, why spend all that money to alienate half your potential audience? Fail.
Weird QR Code Placement
GoDaddy again. Did any of you notice during the second GoDaddy commercial that a QR code popped up in the left lower corner? Since I generally watch TV with my QR app ready to go (sarcasm intended) I wasn’t taken by surprise. Seriously though, while QR codes can be a great way to drive traffic to your landing page, Facebook page or any place else you’d like to send visitors for information and connection, there are places where they aren’t appropriate. Let me list a few here:
- Websites ( people, use a a link please)
- TV commercials
Maybe this particular QR code takes you to a page where you can complain about the offensive use of women in their ads? Doubt it.
Volkswagon Weird Transition
In an attempt to play off of last year’s successful Darth Vader ad, Volkswagon forces (no pun intended, well maybe) Darth Vader into what would otherwise be a fun and uplifting story about our dog hero getting into shape for his run with the automobile. Cut to an alien bar? Made no sense. End with the dog.
What were your thoughts on the ads this year? I’d love to hear your comments.