LinkedIn Company Page Settings Updates
June 21, 2012 2 Comments
LinkedIn made a few changes and updates to their company pages recently. If you haven’t updated your page in awhile, or if you haven’t set one up yet for your company, here’s what you need to know.
LinkedIn Targeted Status Updates
Launched in April with a test group of pages, targeted status updates are now available to all LinkedIn Company pages. According to their blog post, “companies can now communicate with their followers in a very personalized way and provide content tailored to specific audiences.” Here’s their official video telling you all about it.
In addition to targeted status updates, LinkedIn has also given their page insights an overhaul.
New LinkedIn Page Insights
LinkedIn also recently updated their page insights to include follower statistics, page statistics and insights. Follower statistics include charts and graphs on your total followers, follower demographics and on the engagement you’re getting from your company status updates. These stats also include a summary of the most recent follower profiles and total post impressions.
Page statistics include page views, page visitor demographics, unique visitors and product and service clicks. If you have the careers tab activated this is where that data will display as well.
Insights include “people who viewed this page also viewed” metrics, recent employee status changes, home city of employees, common employee skills and the employees with the most recommendations.
Do you have a company page on LinkedIn? How are you using it to engage your followers?
About Sue Reynolds
“LinkedIn gets the most underrated social media platform award IMO.” – Jennifer M. (http://www.prmarketing.com). Other gurus seem to be taking notice as well.
It is a great tool for datamining, making connections and prospecting. I’d have to agree with you!